Parisa Assar

Observer
DISC Type : ci

Principal Technical Program Manager - Responsible AI at Intuit

United States

Overview

Parisa is a Principal Technical Program Manager at Intuit, specializing in Responsible AI. Her expertise lies in operationalizing AI standards, assurance, and governance, with previous experience in Generative AI at Adobe. She holds a Masters degree from Stanford University, where her research focused on AI ethics and responsible innovation. People who have worked with her describe her as smart, thoughtful, humble, and open-minded.

Her academic and professional pursuits are deeply intertwined with a passion for ethical technology. This is demonstrated through her PhD research on AI ethics, collaborations with universities on AI fairness education, and co-organizing panels on Responsible and Ethical AI.

She co-authored "Casual Conversations v2, " a large-scale, consent-driven dataset specifically designed to measure and mitigate algorithmic bias in AI systems.

Personality Overview

Example Seeker

Curious

Value Driven

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Responsible AI
Leads the Responsible AI program at Intuit, focusing on creating and implementing company-wide AI assurance standards to ensure ethical and scalable development.
AI Governance
Her career includes leading programs for AI governance, such as defining company-wide AI standards at Intuit and ML Lifecycle Lineage at Adobe.
Generative AI
Served as the first Lead TPM for GenAI initiatives in Adobe Experiences Platform and was a Principal Product Manager for Adobe Firefly Data.

Media Appearances

Parisa has no verified media appearances

Work History

8-2024
Principal Technical Program Manager - Responsible AI at Intuit
5-2023 - 7-2024
Principal Product Manager - Data for AI at Adobe
4-2021 - 4-2023
Responsible AI Senior Program Manager at Meta
8-2020 - 4-2021
AI/ML - Publications Engineering Program Manager at Apple
9-2019 - 8-2020
PhD Student at Stanford University

Education

Masters from Stanford University
Masters from Shahid Beheshti University

More Information

Social Presence :

Prographics :

Exp : 18 Location : United States Job Level : Mid-senior Designation : Principal Technical Program Manager - Responsible AI at Intuit
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Insights For Selling To Parisa

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Parisa is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Parisa

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Parisa move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Parisa take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Parisa

Personality Compatibility


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