Parm Dhillon

Questioner
DISC Type : c

Partner at AMS Group

London, England, United Kingdom

Overview

Parm Dhillon is the Lead Transaction Services Partner at AMS Group, with over 15 years of experience in financial due diligence. A University of Manchester mathematics graduate, he has advised on over 300 M&A and debt financing deals for corporate and private equity clients, focusing on the technology and business services sectors.

He has a track record of supporting clients through significant growth, celebrating successful transactions and the expansion of his team.

Throughout his career, Parm has been involved in more than 300 active and closed deals.

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

M&A Transactions
Leads buy-side, sell-side, and debt financing due diligence, with a recent focus on supporting clients' European growth strategies.
Private Equity Deals
Has extensive experience working on transactions for private equity clients, helping them navigate the deal process and achieve their strategic goals.
Technology Sector
Possesses deep expertise in advising on deals involving assets in the technology and technology-enabled services industries.

Media Appearances

Parm has no verified media appearances

Work History

6-2025
Partner at AMS Group
4-2023 - 1-2025
Partner at CFGI UK
6-2020 - 2-2023
Senior Director at Alvarez & Marsal
9-2010 - 6-2020
Financial Advisory, Transaction Services at Deloitte UK
9-2005 - 9-2010
Banking & Capital Markets Audit at Deloitte UK

Education

2005 - 2008
ACA from ICAEW
2000 - 2003
Mathematics from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 19 Location : London, England, United Kingdom Job Level : N/A Designation : Partner at AMS Group
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Insights For Selling To Parm

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Parm is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Parm

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Parm move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Parm take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Parm

Personality Compatibility


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