Partha Guha Roy in

Partha Guha Roy

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Senior Manager - MarTech & CX Personalization Strategy | Pharmaceutical Commercial Strategy at Epsilon
📍 Bengaluru, Karnataka, India

Partha Guha Roy is a Senior Manager at Epsilon, specializing in MarTech and CX personalization strategy for the pharmaceutical, retail, and financial services industries. A graduate of Bangalore University, he has a deep expertise in implementing CRM, CDP, and AdTech solutions, with previous experience at Tech Mahindra, TCS, IBM, and Deloitte. Colleagues describe him as reliable, talented, and detail-oriented.

He recently completed Publicis Groupe’s prestigious Le Studio management program, underscoring his commitment to continuous professional development.

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Experience
9 Years
Current Role
Senior Manager - MarTech & CX Personalization Strategy | Pharmaceutical Commercial Strategy
Job Level
Middle
Location
Bengaluru, Karnataka, India
Personality Overview

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Decision Approach
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Priorities

Topics Partha cares about

AI's Marketing Impact
He actively posts about the threat of "zero-click" AI search results and the evolving role of generative AI applications like Manus AI in the marketing landscape.
CX & MarTech Strategy
His entire career focuses on consulting with major clients to evaluate and optimize their digital marketing technology stacks for better customer experiences.
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Career

Work history

3-2024
Senior Manager - MarTech & CX Personalization Strategy | Pharmaceutical Commercial Strategy
Epsilon
2-2023 - 2-2024
Principal Consultant - CX Strategy Consulting | Digital Banking | MarTech | CDP
Tech Mahindra
10-2021 - 1-2023
Senior Manager - Customer Experience Management (CXM) Solution Consulting | Presales | HCP 360 (CDP)
EXEEVO
2-2017 - 10-2021
Solution Consultant - Digital Strategy & Transformation | Presales | CXM | BFSI | Retail
Tata Consultancy Services
1-2016 - 1-2017
Advisor - Digital Transformation | MarTech Solution Architect | Presales | Management Consulting
NTT DATA Services
In the press

Media appearances

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Education
2004 - 2006
Master of Science - MS
Bangalore University
6-2001 - 5-2003
Bachelor of Applied Science - BASc
Bangalore University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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