Parvinder Singh

Captain
DISC Type : DS

Vice President Information Technology at Belk

Charlotte, North Carolina, United States

Overview

Parvinder is the Vice President of Information Technology at Belk, specializing in retail technology, global team leadership, and digital transformation. Described by colleagues as detail-oriented and personable, he has a Master of Computer Applications and a track record of driving revenue growth at companies like Torrid and Hot Topic.

Outside of his executive role, Parvinder is passionate about fostering a strong company culture and motivating his teams. He draws inspiration from sports, celebrating teamwork and a winning spirit as essential components for success in any professional environment.

He has a unique perspective on project delivery, which he calls the “Project Love Triangle”: uniting technology, business, and partners for success.

Personality Overview

Decisive But Calm

Consummate Professional

Output-Driven

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Retail Technology
He leads the entire retail technology landscape at Belk, including fulfillment, merchandising, and in-store operations, building on extensive experience from previous roles at Torrid and Gymboree.
Digital Transformation
His career focuses on modernizing digital practices, managing cloud migrations, and implementing new systems to enhance customer experience and drive significant revenue growth.
Stakeholder Alignment
He actively discusses the importance of uniting technology teams, business departments, and implementation partners to ensure successful project outcomes.

Media Appearances

Parvinder has no verified media appearances

Work History

3-2024
Vice President Information Technology at Belk
8-2021 - 10-2023
Senior Vice President IT at Torrid
5-2018 - 8-2021
Vice President Information Technology at Torrid
2-2013 - 5-2018
Vice President Information Technology at Hot Topic
2-2008 - 2-2013
Vice President, eCommerce IT/Director, Retail Applications & Operations at Gymboree

Education

Master of Computer Applications - MCA from Jiwaji University, Gwalior
Bachelor of Science from Devi Ahilya Vishwavidyalaya, Indore

More Information

Social Presence :

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Exp : 17 Location : Charlotte, North Carolina, United States Job Level : Senior Designation : Vice President Information Technology at Belk
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Insights For Selling To Parvinder

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Parvinder is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Parvinder

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Parvinder move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Parvinder take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Parvinder

Personality Compatibility


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