Pascale Broks

Commander
DISC Type : D

Founder & Director at Focused Ultrasound Foundation

Netherlands

Overview

Pascale is the Founder and Director of the EU Focused Ultrasound Foundation, leveraging over 25 years of experience in development and relationship management. At her previous role with UMC Utrecht, she successfully doubled the charitable income. She holds an MBA and is passionate about bringing innovative medical technologies to patients.

Beyond her professional mission, Pascale is a dog lover who deeply values her family. She originally aspired to become a doctor, and that foundational passion for patient care now fuels her drive to improve healthcare from a business and fundraising perspective, connecting people with purpose.

She “instantly fell in love” with focused ultrasound technology while funding a project, which inspired her to champion this non-invasive alternative to chemotherapy and radiation.

Personality Overview

Impact-Driven

Risk-Taker

Decisive

More than the product, they care about the impact of the product.  They take a lot of pride in personal achievements. They like to move fast and expect the same from others.

Topics They Care About

Focused Ultrasound
Her core mission is accelerating the adoption of this technology that treats cancer and other disorders with sound waves, avoiding the side effects of chemo and radiation.
Medical Fundraising
She has a proven track record of securing funding for medical innovation, having doubled the charitable income for the UMC Utrecht foundation in five years.
Patient-Centered Innovation
Driven by a lifelong passion for medicine, her primary focus is on how new technologies can directly improve the quality of life for patients.

Media Appearances

Curing with Sound Podcast Ep44 – Expanding Focused Ultrasound Across Europe with Pascale Broks. Featured in Focused Ultrasound Foundation (blog post)

See Now

Work History

2-2024
Founder & Director at Focused Ultrasound Foundation
5-2024
Proud member of Founders Carbon Network at fCN - Founders Carbon Network
1-2020
Bestuurslid at Groot Utrecht
4-2019 - 2-2024
Directeur Vrienden UMC Utrecht & WKZ at UMC Utrecht
4-2019 - 5-2019
Waarnemend directeur at UMC Utrecht

Education

2014 - 2017
Master of Business Administration - MBA from NCOI University
2001 - 2003
BC from Inholland University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 9 Location : Netherlands Job Level : Leadership Designation : Founder & Director at Focused Ultrasound Foundation
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Insights For Selling To Pascale

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pascale is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Pascale

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Pascale move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Pascale take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Pascale

Personality Compatibility


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