Patricia Aguilera
Critic · DISC type CPatricia is a global research and customer insights leader at Santander México with over 15 years of international experience. She specializes in translating data and human stories into strategy that fuels growth and innovation. Colleagues describe her as a responsible, creative, and strategic professional with strong leadership skills.
Her Masters degree in Gamification and Transmedia Narrative points to a personal interest in the power of storytelling. Patricia has also demonstrated a strong commitment to social causes, having previously held a leadership role in communications for the NGO Un Techo para mi País México.
Unique fact: She received an honorable mention at the Bienal de Diseño in Mexico for a website she co-created.
Read the full overview →How Patricia shows up
They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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