Patricia Camarena

Patricia Camarena is the Marketing Director for Empresas Tajín, bringing over two decades of CPG experience from roles at Grupo Lala, Casa Cuervo, and Grupo ALEN. She holds an MBA from the Universidad del Valle de México and is focused on brand building and strategic communication in the consumer goods sector.

Patricia balances her extensive career with motherhood, often speaking on the intersection of professional leadership and family life. She has a keen professional interest in the strategies of major consumer brands and is passionate about integrating cultural traditions into her work, a value she actively shares through the Tajín brand.

She was instrumental in helping establish Grupo LALA as a leader in the milk category in Mexico.