Patricia is a Marketing Director with 20 years of commercial experience in consumer goods for major brands like Tajín and Grupo LALA. She specializes in business strategy for Mexico, Central America, and the US, holding an MBA from the Universidad del Valle de México.
She was instrumental in positioning LALA as the second most-penetrated consumer brand in Mexico during her time as Senior Group Manager.
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Experience
21 Years
Current Role
Director Mercadotecnia
Job Level
Mid-senior
Location
Guadalajara, Jalisco, Mexico
Personality Overview
How Patricia shows up
Objective Thinker
Precise
Critic
It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.
Priorities
Topics Patricia cares about
Brand Positioning
Responsible for the positioning, communication, and portfolio strategy for billion-dollar brands like LALA and CLORALEX.
Consumer Goods Strategy
Has two decades of experience developing business strategy for leading companies in the dairy, cleaning supplies, and food seasonings sectors.
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Career
Work history
12-2018
Director Mercadotecnia
Empresas Tajín
6-2016
Gerente de Mercadotecnia
Grupo ALEN
11-2004
Gerente Corporativo Mercadotecnia
Grupo LALA
11-2004
Gerente de Grupo Senior
Grupo LALA
Gerente de Marca
Casa Cuervo
In the press
Media appearances
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Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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