Patricia Winkel-Pedersen is the Chief Marketing Officer at LAKRIDS BY BÜLOW, where she has rapidly progressed through several marketing roles. An alumnus of Aalborg University, she is an experienced leader in the FMCG sector, focusing on 360-degree brand activations that merge online and offline channels for high-end brands.
She is driven by a desire to work with brands that have ambitious sustainability goals and an honest approach to business. Patricia values integrity and thrives in dynamic, collaborative environments, aiming to contribute to a positive and fun workplace with other passionate professionals.
Patricia serves as a jury member for prestigious Danish marketing awards, including the Rambukken and the Danish Digital Awards, recognizing excellence in the industry.
Read the full overview →The only way to convince them is by showing them examples and ample proof. They are thorough and always follow a systematic approach. Being observant comes to them naturally.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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