Patricia Winkel-Pedersen in

Patricia Winkel-Pedersen

Examiner · DISC type cs
Chief Marketing Officer at LAKRIDS BY BÜLOW
📍 Copenhagen, Capital Region of Denmark, Denmark

Patricia Winkel-Pedersen is the Chief Marketing Officer at LAKRIDS BY BÜLOW, where she has rapidly progressed through several marketing roles. An alumnus of Aalborg University, she is an experienced leader in the FMCG sector, focusing on 360-degree brand activations that merge online and offline channels for high-end brands.

She is driven by a desire to work with brands that have ambitious sustainability goals and an honest approach to business. Patricia values integrity and thrives in dynamic, collaborative environments, aiming to contribute to a positive and fun workplace with other passionate professionals.

Patricia serves as a jury member for prestigious Danish marketing awards, including the Rambukken and the Danish Digital Awards, recognizing excellence in the industry.

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Experience
11 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

How Patricia shows up

Overcautious
Status Quo Seeker
Process Oriented

The only way to convince them is by showing them examples and ample proof. They are thorough and always follow a systematic approach. Being observant comes to them naturally.

Priorities

Topics Patricia cares about

Marketing Excellence
Serves as a jury member for the Danish Marketing Association's 'Rambukken' award and the Danish Digital Awards, evaluating the year's most effective and inspiring marketing work.
Sustainable Business
Expresses that it is essential for her to work with brands that possess clear and ambitious sustainability goals and an honest approach to business.
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Career

Work history

1-2024
Chief Marketing Officer
LAKRIDS BY BÜLOW
8-2022 - 1-2024
Marketing Director
LAKRIDS BY BÜLOW
3-2022 - 8-2022
Global PR & Communication Manager
LAKRIDS BY BÜLOW
10-2020 - 3-2022
Brand Activation Manager
LAKRIDS BY BÜLOW
9-2019 - 10-2020
Brand Communication Manager Denmark
Nestlé Nespresso SA
In the press

Media appearances

How LAKRIDS BY BÜLOW is trying to bring liquorice to the .... Featured in Spotify
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Education
2014 - 2016
Master's Degree
Aalborg University
2011 - 2014
Bachelor's Degree
Aalborg University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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