Patricia Yakesch in

Patricia Yakesch

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Sr Director Experience Strategy at RAPP
📍 Dallas-Fort Worth Metroplex, United States

Patricia is a strategic marketing leader specializing in customer experience for Fortune 500 clients in financial services, retail, and healthcare. She earned a BBA from The University of Texas at Austin and an MBA from The University of Texas at Dallas. Colleagues describe her as strategic, collaborative, and driven.

Outside of her marketing career, Patricia is deeply involved in the Dallas arts community. She serves as a board member for the Verdigris Ensemble, a professional choral group, and has previously volunteered her marketing expertise for other classical music organizations. She is passionate about supporting local arts and culture.

She once helped grow a local classical music open mic night into a city-wide phenomenon with over 100 annual events.

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Experience
26 Years
Current Role
Sr Director Experience Strategy
Job Level
Senior
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

How Patricia shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Patricia cares about

Customer Experience Strategy
Her career is centered on developing innovative, data-driven customer experience and CRM plans for major brands like PNC Bank and USAA.
Arts & Culture Support
Actively supports the Dallas arts scene as a board member for the Verdigris Ensemble and has served on the board for the Avant Chamber Ballet.
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Career

Work history

11-2023
Sr Director Experience Strategy
RAPP
3-2016 - 10-2023
Director Client Strategy
Hawkeye
7-2011 - 3-2016
Marketing Consultant
Cliques Marketing
9-2014 - 5-2015
Retail / Innovation Marketing Director
Regus
12-2008 - 6-2011
Global Marketing Director, Skin Care
Mannatech Incorporated
In the press

Media appearances

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Education
BBA
The University of Texas at Austin
MBA
The University of Texas at Dallas
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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