Patrick Burgoyne is a prominent figure in the creative industries, currently co-founding and leading the In-House Agency Leaders Club. With a career spanning nearly two decades as the Editor of Creative Review and a former CEO of D&AD, he possesses deep expertise in design, advertising, and creative leadership. He holds a BSc from the University of Southampton.
Patrick channels his professional skills into causes he is passionate about, notably co-founding URGE, a creative collective dedicated to tackling the climate emergency. A seasoned writer and editor, he has authored several books on design and visual culture and founded an editorial and content strategy consultancy, Wear A Big Hat.
He co-founded a creative collective, URGE, to help organizations enact radical and effective responses to the climate crisis.
Read the full overview →They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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