Patrick Burgoyne

Go-getter
DISC Type : d

Co-founder at In-House Agency Leaders Club, ihalc.com at In-House Agency Leaders Club

United Kingdom

Overview

Patrick Burgoyne is a prominent figure in the creative industries, currently co-founding and leading the In-House Agency Leaders Club. With a career spanning nearly two decades as the Editor of Creative Review and a former CEO of D&AD, he possesses deep expertise in design, advertising, and creative leadership. He holds a BSc from the University of Southampton.

Patrick channels his professional skills into causes he is passionate about, notably co-founding URGE, a creative collective dedicated to tackling the climate emergency. A seasoned writer and editor, he has authored several books on design and visual culture and founded an editorial and content strategy consultancy, Wear A Big Hat.

He co-founded a creative collective, URGE, to help organizations enact radical and effective responses to the climate crisis.

Personality Overview

Self-Confident

Fast-Paced

Vision Oriented

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

In-House Agencies
He co-founded the In-House Agency Leaders Club to provide a networking and support community for senior leaders in this specific sector.
Climate & Creativity
Co-founded the URGE Collective to use design and creativity as tools for organizations to address the climate emergency effectively.
Creative Leadership
His career includes being CEO of D&AD and Editor of Creative Review, focusing on nurturing and celebrating excellence in the creative industries.

Media Appearances

Patrick has no verified media appearances

Work History

11-2020
Co-founder at In-House Agency Leaders Club, ihalc.com at In-House Agency Leaders Club
11-2020 - 10-2023
Host at In-House Agency Leaders Club
9-2020 - 12-2023
Co-founder at URGE Collective
11-2019 - 6-2020
Chief Executive Officer at D&AD
1-2019
Founder at Wear A Big Hat

Education

1985 - 1988
BSc (SocSci) from University of Southampton
9-1983 - 6-1984
Education details unavailable from Thomas Mills High School, Framlingham, Suffolk

More Information

Social Presence :

Prographics :

Exp : 37 Location : United Kingdom Job Level : Leadership Designation : Co-founder at In-House Agency Leaders Club, ihalc.com at In-House Agency Leaders Club
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Patrick

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • Their decision making speed is somewhere in the middle.
  • Can Patrick take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Patrick

Personality Compatibility


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