Nicky Russell

Inspirer
DISC Type : id

Co-Founder at In-House Agency Leaders Club

Camberley, England, United Kingdom

Overview

Nicky is the Managing Partner and co-founder of WDC, a change management agency specializing in creative and marketing operations. A recognized industry leader and IPA Woman of Tomorrow, she excels at designing new business models and driving efficiency. People who have worked with her describe her as energetic, tenacious, determined, and reliable.

An entrepreneurial thinker from a young age, Nicky is passionate about challenging convention and creating environments where people can thrive. She is a vocal advocate for inclusion and equity, focusing on breaking down barriers for underrepresented talent within the creative industry. Her work is guided by a people-first philosophy.

Interesting fact: At the age of 25, Nicky bought and ran a semi-professional football club, successfully turning it around before reselling it years later.

Personality Overview

Achievment Oriented

Confident & Optimistic

Fast Adopter

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Creative Operations
As co-founder of WDC and chair of the HS Creative Operations conference, she is a leading voice on improving how creative work gets delivered effectively and efficiently.
Culture Over Process
Believes that creating a healthy and psychologically safe environment for people to thrive is more important for success than focusing solely on process, workflows, and systems.
In-house Agencies
As co-founder of the In-House Agency Leaders Club (IHALC), she champions the in-house creative community and helps them establish best practices and raise industry standards.

Media Appearances

Nicky has no verified media appearances

Work History

11-2020
Co-Founder at In-House Agency Leaders Club
9-2019 - 9-2021
Chief Operating Officer at Dark Horses
3-2019
Managing Partner at WDC
4-2015 - 3-2019
Chief Operating Officer at Anomaly
5-2013 - 4-2015
Head of Operations at The Corner London

Education

Nicky has no verified education history

More Information

Social Presence :

Prographics :

Exp : 24 Location : Camberley, England, United Kingdom Job Level : Leadership Designation : Co-Founder at In-House Agency Leaders Club
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Insights For Selling To Nicky

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicky is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Nicky

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Nicky move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Nicky take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Nicky

Personality Compatibility


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