Patrick Clary

Enthusiast
DISC Type : i

President at Surface Innovation

Lakeland, Florida, United States

Overview

Patrick Clary is the President of Surface Innovation, a seasoned strategist with nearly four decades of experience in the coatings industry. He holds a B. S. from Northern Illinois University and is known for implementing sound market plans and building strong sales teams. Colleagues describe him as a motivated, organized, and knowledgeable leader.

Outside of his professional life, Patrick enjoys fishing, sports, and spending quality time with his family. These interests provide a balance to his dedicated career in sales and business development, reflecting a well-rounded personal life.

Unique fact: He builds his sales teams with former applicators who have owned their own businesses, ensuring they have deep, practical industry experience.

Personality Overview

Non-Confrontational

Optimistic

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Coatings Industry Growth
With a career spanning nearly 40 years, he has a proven track record of expanding sales distribution for coatings companies.
Sales Team Leadership
He focuses on building strong teams through industry training and program development, often hiring representatives with prior hands-on experience.
New Business Development
His career highlights a consistent ability to drive new business sales across multiple companies and market segments.

Media Appearances

Elvisridge Capital Announces Pat Clary as President of ERC Coatings. Featured in Elvisridge Capital

See Now

Work History

1-2025
President at Surface Innovation
4-2024 - 1-2025
Vice President of Sales ERC Coatings- DBA Innovative Concrete Technology & Surfacelogix at ERC Coatings
6-2019 - 4-2024
Vice President of Sales at Gemini Industries
12-2016 - 5-2019
National Director of Sales & Business Development at Gemini Industries
8-2016 - 12-2016
General Sales Manager at Wood Finishers Depot

Education

B.S. from Northern Illinois University

More Information

Social Presence :

Prographics :

Exp : 40 Location : Lakeland, Florida, United States Job Level : N/A Designation : President at Surface Innovation
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Patrick

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Patrick take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Patrick

Personality Compatibility


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