Patrick Costello

Examiner
DISC Type : cs

Sr. Director, Business Development at Qualcomm

La Mesa, California, United States

Overview

As Sr. Director of Business Development at Qualcomm, Patrick Costello spearheads XR and gaming initiatives. He focuses on building strategic partnerships with sports leagues, content studios, and top brands to drive adoption of Qualcomms technology. He holds an MBA from San Diego State University and a BA from the University of San Diego.

Outside of Qualcomm, Patrick is deeply involved in the intersection of technology with sports and entertainment. He serves as a board member for San Diego Sport Innovators and The Advanced Imaging Society, reflecting his passion for applying innovation in these fields. He is married to Kristin Brookins Costello.

In 2024, he co-founded the XR Sports Alliance to accelerate the development and commercialization of immersive XR sports services and fan experiences.

Personality Overview

Unexpressive

Process Oriented

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

XR in Sports
He is a co-founder of the XR Sports Alliance, aiming to revolutionize how fans engage with sports through immersive experiences and new technology.
Immersive Entertainment
He builds partnerships with film studios and entertainment brands and serves on the board of The Advanced Imaging Society, focusing on next-generation storytelling.
Strategic Tech Partnerships
His role focuses on building an ecosystem of studios, sports leagues, and brands to drive the adoption and growth of Qualcomm's XR technology portfolio.

Media Appearances

The future of spatial computing with Qualcomm's Patrick Costello. Featured in Zappar Blog

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Patrick Costello – Qualcomm Speaker at EWTS 2019. Featured in BrainXchange (EWTS 2019)

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AWE USA 2025 – Patrick Costello (Qualcomm). Featured in AWE XR

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Work History

2007
Sr. Director, Business Development at Qualcomm
8-2007 - 2013
Director of Business Development at Qualcomm
2-2024
Board Member at San Diego Sport Innovators (SDSI)
8-2019
Board Member at The Advanced Imaging Society
8-2019
Advisory Board Member at Los Angeles Sports & Entertainment Commission

Education

1999 - 2001
Masters from San Diego State University
1991 - 1995
BA from University of San Diego
Education details unavailable from Red Wing Central High
Education details unavailable from Red Wing Central High

More Information

Social Presence :

Prographics :

Exp : 19 Location : La Mesa, California, United States Job Level : Senior Designation : Sr. Director, Business Development at Qualcomm
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Patrick

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Patrick take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Patrick

Personality Compatibility


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