Patrick Coveney

Inquirer
DISC Type : dc

Sr. Manager, Sales Analytics at Arctic Wolf

Greater Minneapolis-St. Paul Area, United States

Overview

Patrick is the Senior Manager of Sales Analytics at Arctic Wolf, specializing in transforming complex data into actionable insights. With a background in analytics and strategic planning at the University of St. Thomas and a degree from the University of Notre Dame, he is skilled at driving growth and efficiency. People who have worked with him describe him as witty, smart, and dedicated.

Outside of work, Patrick has a background in developing digital strategy and online outreach for political candidates, non-profits, and small businesses. His interests suggest a connection to the Denver area and an engagement with local political causes. He also enjoys photography, having been a trusted photographer for lead stories in college.

He won a university-wide Common Good Award for his work supporting students with financial aid and grants during the Covid-19 pandemic.

Personality Overview

Hard To Convince

Judgemental

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Sales Analytics
He currently leads the Sales Analytics team at cybersecurity firm Arctic Wolf, a role he started recently.
HigherEd Analytics
Spent a significant portion of his career at the University of St. Thomas, leading teams in enrollment technology, analytics, and strategic planning.
Data-driven Strategy
His career has focused on using data to inform strategy, from university enrollment overhauls to sales analytics in the cybersecurity sector.

Media Appearances

Patrick has no verified media appearances

Work History

12-2025
Sr. Manager, Sales Analytics at Arctic Wolf
5-2023 - 10-2025
Director of Enrollment Technology & Analytics at University of St. Thomas
11-2021 - 5-2023
Director of Strategic Planning & Implementation at University of St. Thomas
12-2018 - 11-2021
Data Analyst at University of St. Thomas
3-2015 - 4-2017
Director of Digital Strategy at 4degre.es inc

Education

2008 - 2012
Bachelor's Degree from University of Notre Dame
2012 - 2015
Master's Degree from University of Denver - Josef Korbel School of Global and Public Affairs

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Middle Designation : Sr. Manager, Sales Analytics at Arctic Wolf
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Patrick

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • Their decision making speed is somewhere in the middle.
  • Can Patrick take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Patrick

Personality Compatibility


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