Patrick F.

Enthusiast
DISC Type : i

Finance Advisory Board Member at Cal Poly Orfalea College of Business

San Francisco, California, United States

Overview

Patrick is the Founder and CEO of W/GOOD CO. , a company focused on reinventing wholesale partnerships through collaboration and technology. His experience spans venture capital, business development, and executive leadership, including a prior role as CEO of Westward Leaning. He holds an MBA from Stanford and a BS from Cal Poly.

He maintains a strong connection to his alma mater, California Polytechnic State University, where he serves as a Finance Advisory Board Member for the Orfalea College of Business. This indicates a personal commitment to mentorship and supporting the next generation of business leaders.

As CEO of his previous company, he embedded a social mission to donate a portion of revenue from every product sold.

Personality Overview

Optimistic

Story Driven

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Wholesale Reinvention
His current company's mission is to reinvent wholesale partnerships using collaboration and technology, moving the commerce industry forward.
Mission-Driven Brands
His previous company had a core social mission, and he specifically seeks employees who are passionate about mission-driven brands for his current venture.
Strategic Partnerships
Multiple recent hiring posts for his company focus on finding leaders to develop and grow a roster of strategic brand partners.

Media Appearances

Could you describe the ruckus? – Episode featuring Patrick F., Founder & CEO of W/GOOD CO.. Featured in Facebook Groups

See Now

Work History

5-2021
Finance Advisory Board Member at Cal Poly Orfalea College of Business
4-2020
Founder, CEO at W/GOOD CO.
11-2014 - 12-2017
Head of Business Development at Enjoy Technology, Inc.
5-2013 - 12-2014
Chief Executive Officer at Westward Leaning
6-2010 - 6-2013
Principal at Catamount Ventures

Education

2009 - 2011
MBA from Stanford University Graduate School of Business
2001 - 2005
BS from California Polytechnic State University-San Luis Obispo

More Information

Social Presence :

Prographics :

Exp : 17 Location : San Francisco, California, United States Job Level : Leadership Designation : Finance Advisory Board Member at Cal Poly Orfalea College of Business
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Patrick

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Patrick take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Patrick

Personality Compatibility


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