Søren Mikkelsen

Inspirer
DISC Type : di

Group Head of Brand and Digital Channels at COWI

Copenhagen, Capital Region of Denmark, Denmark

Overview

Søren Mikkelsen is the Group Head of Brand and Digital Channels at COWI, where he spearheads brand, marketing, and digital strategies with a focus on supporting the green transition. He earned both his Bachelors and Masters degrees from Aarhus University and has progressed through several digital marketing and project management roles at COWI and 3Shape.

A key professional achievement for Søren was project leading the launch of a new corporate website for a large global organization, a goal he considered a part of his professional bucket list.

Personality Overview

Achievment Oriented

Fast Adopter

Generous

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Digital Strategy
He recently hosted COWI's first global Digital Summit to discuss digital channels, co-creation, and strategy, and previously led the launch of a new corporate website.
Brand Management
As the Group Head of Brand and Digital Channels, his core responsibility is shaping and executing COWI's brand strategy across all digital platforms.
Thought Leadership
He actively promotes thought leadership as an efficient and trustworthy strategy for creating engaging content for target audiences.

Media Appearances

Søren has no verified media appearances

Work History

6-2024
Group Head of Brand and Digital Channels at COWI
11-2023 - 5-2024
Leading Digital Channels Specialist at COWI
6-2022 - 10-2023
Senior Digital Channels Specialist at COWI
5-2018 - 5-2022
Senior Digital Project Manager / Team Lead at 3Shape
1-2016 - 4-2018
Marketing Project Manager at 3Shape

Education

2007 - 2009
Master from Aarhus University
2004 - 2007
BA from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Group Head of Brand and Digital Channels at COWI
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Insights For Selling To Søren

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Søren is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Søren

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Søren move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Søren take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Søren

Personality Compatibility


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