Patrick Seaton is the Principal of New Generation Selling, applying neuroscience to sales process development. He authored "A Crocodile Brain Can Make or Break Your Sale" and created the "AskAlex" AI sales coach. People often describe him as insightful, focused, and a master at restructuring business strategy.
Patrick is passionate about helping solopreneurs and microbusinesses succeed in sales. He developed the "QUADRANTS Thinking Styles Assessment" and hosts a radio show on Building Fortunes Radio to share his business insights. His background includes studying French at Illinois Wesleyan University and in Europe.
His sales philosophy is based on the "Croc Brain, " the primitive part of the brain that influences split-second buying decisions.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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