Patrick Seaton

Trailblazer
DISC Type : DI

Principal at New Generation Selling

Madison, Wisconsin, United States

Overview

Patrick Seaton is the Principal of New Generation Selling, applying neuroscience to sales process development. He authored "A Crocodile Brain Can Make or Break Your Sale" and created the "AskAlex" AI sales coach. People often describe him as insightful, focused, and a master at restructuring business strategy.

Patrick is passionate about helping solopreneurs and microbusinesses succeed in sales. He developed the "QUADRANTS Thinking Styles Assessment" and hosts a radio show on Building Fortunes Radio to share his business insights. His background includes studying French at Illinois Wesleyan University and in Europe.

His sales philosophy is based on the "Croc Brain, " the primitive part of the brain that influences split-second buying decisions.

Personality Overview

Friendly But Fast

Assertive

Informal

They will bat for you if they come to believe in you.  They do not mind taking risks and can make hard decisions, if necessary. They respond better to a combination of speed and relationship.

Topics They Care About

Neuroscience in Sales
His entire methodology is built around the "Croc Brain" concept from his 2024 book, focusing on how brain science impacts sales conversations.
AI Sales Coaching
He created and actively promotes "AskAlex, " an AI-powered thought partner and coach designed to help sales professionals and solopreneurs.
Solopreneur Success
His recent posts and business focus are explicitly aimed at helping solopreneurs and microbusinesses overcome common sales challenges.

Media Appearances

Patrick has no verified media appearances

Work History

9-2022
Principal at New Generation Selling
6-2005
President and Owner at Innovative Management Tools
9-2011 - 6-2020
External Consultant at MCM Telecom
6-2010 - 11-2011
Business Coach at Animal Holistic Care Specialists
6-2010 - 7-2011
Chief Operating Officer at Fun Company

Education

1983 - 1987
French from Illinois Wesleyan University
1986 - 1987
Immersion classes toward BA in French from Institute of European Studies

More Information

Social Presence :

Prographics :

Exp : 18 Location : Madison, Wisconsin, United States Job Level : Mid-senior Designation : Principal at New Generation Selling
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Talk about yourself and some of your achievements at the start of the conversation
  • Help them visualize the impact of their decision

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Patrick

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Patrick take some risk or not?

  • They can take risks if necessary.

You And Patrick

Personality Compatibility


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