Patrick Seaton in

Patrick Seaton

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Principal at New Generation Selling
📍 Madison, Wisconsin, United States

Patrick Seaton is the Principal of New Generation Selling, applying neuroscience to sales process development. He authored "A Crocodile Brain Can Make or Break Your Sale" and created the "AskAlex" AI sales coach. People often describe him as insightful, focused, and a master at restructuring business strategy.

Patrick is passionate about helping solopreneurs and microbusinesses succeed in sales. He developed the "QUADRANTS Thinking Styles Assessment" and hosts a radio show on Building Fortunes Radio to share his business insights. His background includes studying French at Illinois Wesleyan University and in Europe.

His sales philosophy is based on the "Croc Brain, " the primitive part of the brain that influences split-second buying decisions.

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Experience
18 Years
Current Role
Principal
Job Level
Mid-senior
Location
Madison, Wisconsin, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Patrick cares about

Neuroscience in Sales
His entire methodology is built around the "Croc Brain" concept from his 2024 book, focusing on how brain science impacts sales conversations.
AI Sales Coaching
He created and actively promotes "AskAlex, " an AI-powered thought partner and coach designed to help sales professionals and solopreneurs.
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Career

Work history

9-2022
Principal
New Generation Selling
6-2005
President and Owner
Innovative Management Tools
9-2011 - 6-2020
External Consultant
MCM Telecom
6-2010 - 11-2011
Business Coach
Animal Holistic Care Specialists
6-2010 - 7-2011
Chief Operating Officer
Fun Company
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1983 - 1987
French
Illinois Wesleyan University
1986 - 1987
Immersion classes toward BA in French
Institute of European Studies
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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