Patrick Werksma in

Patrick Werksma

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Co-Founder at Trick Play Sports
📍 Grand Rapids, Michigan, United States

Patrick is a sports partnership strategist and brand growth leader, co-founding Trick Play Sports and serving as a managing partner at The Agile Group. He specializes in creating sponsorships and marketing campaigns for athletes, teams, and brands to drive revenue and engagement. He studied Broadcasting at Grand Valley State University.

Patrick is passionate about the evolving landscape of sports, from professional leagues to the collegiate level. He actively follows major sporting events like March Madness and enjoys networking at high-energy industry gatherings such as SXSW, connecting with other leaders and innovators in the business.

In 2025, his company Real American Beer became the official beer partner of the WWE.

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Experience
12 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Grand Rapids, Michigan, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Patrick cares about

Sports Partnerships
He focuses on building game-changing collaborations in the sports industry, structuring deals that unlock new revenue streams and deepen fan engagement for athletes, teams, and brands.
Brand Growth
A key part of his work involves driving growth and visibility for brands, recently exemplified by the rapid expansion and major partnerships secured for Real American Beer.
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Career

Work history

3-2025
Co-Founder
Trick Play Sports
3-2025
Managing Partner
The Agile Group
3-2025 - 7-2025
Strategic Advisor
Real American Beer
7-2024 - 3-2025
Chief Partnership Officer
Real American Beer
3-2023 - 7-2025
Co - Founder
PlayBooked
In the press

Media appearances

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Education
2009 - 2013
Broadcasting
Grand Valley State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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