Paul Baines in

Paul Baines

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Head of Executive Education at University of Leicester
📍 Greater Leicester Area, United Kingdom

Paul Baines is a Professor of Political Marketing and Head of Executive Education at the University of Leicester. A world-renowned expert on political marketing and propaganda, he is a frequent media commentator and has worked on strategic communication for UK government departments. He holds a PhD from The University of Manchester and an Oxford AI Programme certification.

Beyond his primary academic roles, Paul is actively engaged in civic life. He has served as a Ward Member for Charnwood Borough Council and held the position of Mayor of Charnwood for the 2021-2022 term, demonstrating a strong commitment to public service and local governance.

He operates his own strategic marketing and market research consultancy, Baines Associates Limited.

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Experience
33 Years
Current Role
Head of Executive Education
Job Level
Mid-senior
Location
Greater Leicester Area, United Kingdom
Personality Overview

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Priorities

Topics Paul cares about

Counter-Propaganda
His research focuses on propaganda and counter-propaganda, including that of hostile states. He was recently made a Fellow of the Academy of Social Sciences for this work.
AI for Business
He is the Principal Investigator for the East Midlands Pathways to AI Programme, a government-funded initiative helping small and medium-sized businesses adopt artificial intelligence.
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Career

Work history

9-2024
Head of Executive Education
University of Leicester
9-2022 - 9-2025
Visiting Professor
Aston University
12-2021 - 8-2024
Deputy Dean (Strategic Projects)
University of Leicester
5-2020 - 4-2021
Associate Dean (Marketing & Global Engagement)
University of Leicester
7-2018
Professor of Political Marketing
University of Leicester
In the press

Media appearances

University of Leicester expert in political marketing joins fellowship of outstanding social scientists. Featured in University of Leicester News
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University of Leicester profile – Paul Baines (Professor of Political Marketing & Head of Executive Education). Featured in University of Leicester
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Education
1997 - 2001
Doctor of Philosophy (PhD)
The University of Manchester
2013 - 2016
MSc in Quantitative Methods for Science
Lancaster University
Social presence
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Behavioral profile

DISC profile (public)

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