Paul Braham

Examiner
DISC Type : cs

Chief Executive Officer at Penta Consulting

Mountnessing, England, United Kingdom

Overview

An executive with over 30 years of IT experience, Paul Braham became CEO of Penta Consulting in May 2021. He is leading the companys transformation into a comprehensive managed services and solutions provider. His expertise includes strategic planning, P&L responsibility, and expanding business operations across the EMEA region.

He shared that a proof-of-concept AI deployment at his company was projected to save £300, 000 a year in manufacturing costs.

Personality Overview

Late Adopter

Unexpressive

Overcautious

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Managed IT Services
His stated mission upon joining Penta as CEO is to lead its transformation into a comprehensive professional and managed services provider.
AI-Driven Savings
Highlighted a successful proof-of-concept AI deployment that was projected to save his company £300, 000 annually.
Inclusive Workplaces
Celebrates International Women’s Day and advocates for building more inclusive workplaces through diverse teams.

Media Appearances

Paul has no verified media appearances

Work History

4-2021 - 4-2024
Chief Executive Officer at Penta Consulting
1-2003 - 4-2020
Director of IT & Enterprise Solutions Group at Ricoh UK

Education

Paul has no verified education history

More Information

Social Presence :

Prographics :

Exp : 20 Location : Mountnessing, England, United Kingdom Job Level : N/A Designation : Chief Executive Officer at Penta Consulting
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Paul

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Paul take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Paul

Personality Compatibility


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