Paul Her-Sturm in

Paul Her-Sturm

Galvanizer · DISC type Id
Senior Vice President, Digital Media & Strategy | Increased Digital Media Revenue Mix 3.7X at Hawthorne Advertising
📍 Los Angeles, California, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
23 Years
Current Role
Senior Vice President, Digital Media & Strategy | Increased Digital Media Revenue Mix 3.7X
Job Level
Leadership
Location
Los Angeles, California, United States
Personality Overview

How Paul shows up

Socially Adept
Self-Assured
Trusting

They are charming and can persuade others to support their decisions. They prefer to ensure that they are in control of the situation. They are more likely to accept new and exciting technologies.

Priorities

Topics Paul cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

5-2021
Senior Vice President, Digital Media & Strategy | Increased Digital Media Revenue Mix 3.7X
Hawthorne Advertising
4-2018 - 5-2021
Assistant Vice President, Social Strategy & PR | Drove Social from 2M to 94M Impressions in One Year
Credit One Bank
11-2015 - 4-2018
Director, Social Intelligence & Customer Care | Grew Social Media Traffic to Website 45%
MGM Resorts International
10-2014 - 11-2015
Director, Interactive Marketing & Analytics, Excalibur Hotel & Casino | Co-Led Rebranding Effort
MGM Resorts International
11-2011 - 10-2014
Director, Marketing & Analytics – Luxor & Excalibur Hotels & Casinos | Added $2.5M+ in OP
MGM Resorts International
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2007 - 2008
Master of Science
Northwestern University
1998 - 2002
Bachelor of Science
Cornell University
2014
Leadership Institute Graduate
MGM Resorts International
Social presence
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Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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