Paul Hutchison

Enthusiast
DISC Type : i

Global CEO, MSQ Media at MSQ

London, England, United Kingdom

Overview

Paul Hutchison is the Global CEO of MSQ Media, a leader with over 25 years of experience in the UK and Australia. He has a strong track record of driving agency growth, having previously served as CEO of Wavemaker UK and Bohemia in Sydney, and most recently as Head of Media at Mother.

After leading an agency in Sydney for two years, Paul recently returned to the UK from what he described as an "Australian Adventure. " He is known for valuing quality family time and has mentioned enjoying popular TV shows like "Im a Celebrity… Get Me Out Of Here! " as must-watch live entertainment.

He is widely known in the industry by his nickname, Hutch.

Personality Overview

Story Driven

Amiable & Agreeable

Consensus Focused

They are more about building relationships than just cutting deals.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Agency Growth
His mandate at MSQ is to deliver a step-change in agency growth, building on his record of returning Bohemia to significant profitable growth.
Integrated Media
His role as Head of Media at creative agency Mother and his focus at MSQ underscore his belief in integrating media planning with creative to drive client success.
Transformational Leadership
He led the complex UK merger of MEC and Maxus to create Wavemaker, the nation's second-largest media agency, demonstrating experience in large-scale transformation.

Media Appearances

MSQ Taps Paul Hutchison to Accelerate Global Media Growth. Featured in LBB Online

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MSQ appoints former Wavemaker CEO and Mother’s head of media to accelerate media growth. Featured in MSQ Partners

See Now

Work History

10-2025
Global CEO, MSQ Media at MSQ
11-2024 - 9-2025
Head of Media at Mother
11-2022 - 11-2024
Chief Executive Officer at Bohemia Group
5-2018 - 11-2022
Chief Executive Officer, UK at Wavemaker UK
1-2018 - 5-2018
Chief Operating Officer at Wavemaker

Education

Paul has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : Global CEO, MSQ Media at MSQ
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Paul

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Paul take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Paul

Personality Compatibility


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