Danielle Balestra

Captain
DISC Type : DS

Fractional Marketing Technology Executive at D Balestra Consulting

New York City Metropolitan Area, United States

Overview

Danielle is a marketing technology executive with over two decades of experience building enterprise-grade marketing ecosystems in finance, law, and healthcare. Described by colleagues as strategic, direct, and efficient, she specializes in scaling marketing operations for aggressive growth. She is a Marketo Certified Expert.

After recently stepping away from a full-time executive role, Danielle has been focused on learning and community building within her field. She organizes events for marketing operations professionals and actively advocates for career development and salary transparency within the industry.

Danielle was a finalist for the 2023 Gartner Marketing and Communications Awards for Innovation in Marketing & Communications Technology.

Personality Overview

Output-Driven

Decisive But Calm

Long-Term Thinker

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

MarTech Optimization
Her consulting work focuses on assessing technology stacks to maximize ROI. She recently spent time testing newer marketing technologies to do more with less overhead.
Marketing Operations
A core focus of her career and current consultancy. She is building a community by hosting events on career planning and advocating for salary transparency in the field.
Career Mentorship
Hosts events like "Marketing Ops Career Planning in an Uncertain Market" to provide guidance and support to professionals in her industry.

Media Appearances

Danielle has no verified media appearances

Work History

8-2025
Fractional Marketing Technology Executive at D Balestra Consulting
1-2022 - 7-2025
Director of Marketing Technology and Operations at Goodwin
11-2018 - 12-2021
Vice President of Marketing Operations at CIT
7-2017 - 11-2018
Director Of Marketing Operations at Memorial Sloan Kettering Cancer Center
2-2017 - 11-2018
Principal Consultant at Ela Bean Marketing

Education

BSBA from Northeastern University
Women in Leadership program from Mercy University

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York City Metropolitan Area, United States Job Level : Junior Designation : Fractional Marketing Technology Executive at D Balestra Consulting
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Insights For Selling To Danielle

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Danielle is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Danielle

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Danielle move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Danielle take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Danielle

Personality Compatibility


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