Paul Matarelli

Examiner
DISC Type : cs

Founder & Principal at Blue Digix

New York, New York, United States

Overview

Paul Matarelli is a Revenue Architect and the Founder of Blue Digix, where he builds systems to convert paid demand into predictable revenue for founder-led companies. Leveraging over a decade of experience managing $500M+ in media spend for brands like Pfizer and Walmart, he fixes the "translation problem" between traffic and revenue. He earned his bachelors degree from Eastern Illinois University.



He has managed and deployed over $500 million in media spend for Fortune 500 companies, including P&G, Verizon, and Walmart.

Personality Overview

Overcautious

Unexpressive

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are always well-planned and adopt a systematic approach.

Topics They Care About

Revenue Architecture
His company, Blue Digix, is built around designing the systems and infrastructure that connect marketing demand directly to predictable revenue for founder-led businesses.
AI in Marketing
He utilizes AI-accelerated tools to rapidly build and launch complete marketing systems, including landing pages, email sequences, and CRM automations for his clients.
Founder-Led Growth
His professional focus is on adapting the strategies of large corporations to create leaner, faster growth systems specifically for founder-led companies.

Media Appearances

Paul has no verified media appearances

Work History

6-2019
Founder & Principal at Blue Digix
6-2015 - 11-2022
Senior Account Executive at Adprime Health at Adprime Media
12-2011 - 6-2015
Account Executive at Adprime Health at Adprime Media
2-2008 - 12-2011
Sales Associate at The Weather Channel
2005 - 2008
Broadcast Negotiator at MediaVest

Education

1997 - 2002
Bachelor Degree – School of Family and Consumer Sciences from Eastern Illinois University

More Information

Social Presence :

Prographics :

Exp : 21 Location : New York, New York, United States Job Level : Leadership Designation : Founder & Principal at Blue Digix
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Paul

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Paul take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Paul

Personality Compatibility


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