Paul Matarelli in

Paul Matarelli

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Founder & Principal at Blue Digix
📍 New York, New York, United States

Paul Matarelli is a Revenue Architect and the Founder of Blue Digix, where he builds systems to convert paid demand into predictable revenue for founder-led companies. Leveraging over a decade of experience managing $500M+ in media spend for brands like Pfizer and Walmart, he fixes the "translation problem" between traffic and revenue. He earned his bachelors degree from Eastern Illinois University.

He has managed and deployed over $500 million in media spend for Fortune 500 companies, including P&G, Verizon, and Walmart.

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Experience
21 Years
Current Role
Founder & Principal
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Paul cares about

Revenue Architecture
His company, Blue Digix, is built around designing the systems and infrastructure that connect marketing demand directly to predictable revenue for founder-led businesses.
AI in Marketing
He utilizes AI-accelerated tools to rapidly build and launch complete marketing systems, including landing pages, email sequences, and CRM automations for his clients.
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Career

Work history

6-2019
Founder & Principal
Blue Digix
6-2015 - 11-2022
Senior Account Executive at Adprime Health
Adprime Media
12-2011 - 6-2015
Account Executive at Adprime Health
Adprime Media
2-2008 - 12-2011
Sales Associate
The Weather Channel
2005 - 2008
Broadcast Negotiator
MediaVest
In the press

Media appearances

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Education
1997 - 2002
Bachelor Degree – School of Family and Consumer Sciences
Eastern Illinois University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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