Paul Poynter

Inspirer
DISC Type : id

Deputy Chief Digital Information Officer at SIRONA CARE & HEALTH C.I.C.

Greater Bristol Area, United Kingdom

Overview

Paul Poynter is the Deputy Chief Digital Information Officer at Sirona care & health, bringing over 20 years of experience in healthcare IT. He specializes in primary care digital transformation, excelling at using technology to streamline operations, cut costs, and increase productivity. Paul is a Qualified Senior Information Risk Officer.

Outside of his technology career, Paul is an accomplished professional photographer and business owner of White Dove Photography. He has been a member of The Society of Sport and Leisure Photographers, channeling his creative and entrepreneurial interests into his passion for photography.

He is both a high-level healthcare technology executive and a professional photographer.

Personality Overview

Generous

Charming & Persuasive

Confident & Optimistic

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Healthcare Digitalization
As a primary care digital specialist, he focuses on implementing innovative technology to improve healthcare operations and support practices and Primary Care Networks.
Technology Strategy
Experienced in creating and implementing technology strategies that ensure technological resources are perfectly aligned with an organization's business needs and objectives.
Cost-Effective Operations
Excels at leveraging technology to significantly cut costs and streamline business operations, a recurring theme throughout his professional experience.

Media Appearances

Paul has no verified media appearances

Work History

2-2024
Deputy Chief Digital Information Officer at SIRONA CARE & HEALTH C.I.C.
3-2020 - 1-2025
PRIMARY CARE DIGITAL SPECIALIST at EPHA Consultancy
1-2016 - 3-2020
PROFESSIONAL PHOTOGRAPHER AND BUSINESS OWNER at White Dove Photography
1-2014 - 12-2016
IT AND OPERATIONS MANAGER at Bristol Community Health CIC (No Longer Trading)
1-2009 - 12-2013
IT Manager at AIMTC (now SWCSU)

Education

Paul has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Bristol Area, United Kingdom Job Level : Leadership Designation : Deputy Chief Digital Information Officer at SIRONA CARE & HEALTH C.I.C.
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Paul

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Paul take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Paul

Personality Compatibility


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