Paul Stafford in

Paul Stafford

Login to view DISC.
Head Of Retail Media at Superdrug
📍 United Kingdom

Paul is a multi-faceted marketing leader who was recently appointed Head of Retail Media at The Very Group. He previously built Superdrugs retail media network, Optimo, from the ground up, showcasing his entrepreneurial drive. People who have worked with Paul describe him as "brilliant, " "resourceful, " and "full of energy. "

Outside of his marketing career, Paul has a notable interest in film, having completed courses in film theory. During his time at Dublin City University, he was active in a variety of societies and sports, including the water-polo team, tennis team, and the movie society.

He serves as an Advisory Board Member for Enterprise Ireland, advising Irish tech start-ups on their go-to-market strategies.

Read the full overview →
Experience
20 Years
Current Role
Head Of Retail Media
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Paul shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Paul cares about

Retail Media Networks
He launched Superdrug's retail media network, Optimo, and was recently appointed Head of Retail Media at The Very Group to spearhead their next stage of growth.
Supporting Irish Tech
As an Advisory Board Member for Enterprise Ireland, he is passionate about guiding Irish start-ups in the media, digital, and eCommerce spaces.
+5 more topics Login to view topics
Career

Work history

6-2024
Head Of Retail Media
Superdrug
6-2021 - 6-2024
Head Of Digital Marketing, Retail Media & Online Brand
Superdrug
10-2022
Advisory Board Member
Enterprise Ireland
5-2019 - 6-2021
Head Of Client Services - in-house Full Service Creative and Media Planning agency
PepsiCo
10-2016 - 4-2019
Digital Brand Marketing Lead, Beverages
PepsiCo
In the press

Media appearances

Paul Stafford | Superdrug #marketingpodcast #timeforareset. Featured in YouTube Shorts
See now
243. Paul Stafford, Head of Retail Media at Superdrug. Featured in Musixmatch Podcasts (The FMCG Guys)
+7 more appearances Login to view media
Education
7-2001 - 1-2004
Bachelor of Business Studies (BBS)
Dublin City University
2007 - 2008
Grad Dip in Advertising
Technological University Dublin
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other Superdrug Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Paul. Free, 10 seconds.