Paul Swendell

Enigma
DISC Type : dci

Purchasing Director at Rank Group

Watford, England, United Kingdom

Overview

Paul Swendell serves as the Purchasing Director at Rank Group, where he is a key leader in strategic sourcing for business-critical programmes. With a history of progressive roles within the company, he has a proven track record of implementing procurement systems, building strong supplier relationships, and achieving significant, sustainable results.

He is focused on ensuring the highest standards of governance and ethical practices throughout the supply chain. He champions corporate social responsibility, including environmental sustainability, diversity, and fair labor practices, seeing them as essential for long-term partnerships and a sustainable business model.

In a previous role, he successfully reduced new build and refurbishment costs by 20%, saving approximately £1 million per project.

Personality Overview

Friendly Yet Blunt

Fast Follower

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Strategic Sourcing
His career at Rank Group has centered on leading strategic sourcing initiatives and driving value through business-critical purchasing programmes.
Supplier Relationships
He emphasizes long-term, collaborative partnerships with suppliers, believing it enables the company to thrive in an ever-changing marketplace.
Ethical Procurement
He authored the company's Supplier Code of Conduct, focusing on ethics, anti-bribery, fair labor practices, and human rights to ensure a responsible supply chain.

Media Appearances

Paul has no verified media appearances

Work History

2014
Purchasing Director at Rank Group
4-2013
Head of Operational Purchasing at Rank Group
8-2011
Senior Purchasing Manager at Rank Group Gaming Division
4-2005 - 8-2011
Purchasing Manager at Rank Group Gaming Division
4-2000 - 4-2005
Senior Purchasing Manager at Rank Group Gaming Division

Education

Education details unavailable from Adeyfield School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Watford, England, United Kingdom Job Level : Mid-senior Designation : Purchasing Director at Rank Group
URL has been copied!

Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Paul

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Paul take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Paul

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.