Paul Veitch

Doer
DISC Type : ds

PV Music Ltd - Music/sync Licensing and Consultancy. at Freelance

Greater London, England, United Kingdom

Overview

Paul is a music licensing executive with over 20 years of experience, including a long tenure as Licensing Director at Universal Music Group. He now owns PV Music Ltd, a consultancy specializing in sync licensing for ads, TV, film, and games. He holds a BA in Commercial Music and a Master of Laws from the University of Westminster.

Outside of his consultancy, Paul is a supporter of Middlesbrough F. C. He is also passionate about developing new talent in the music industry, demonstrated by his participation as a speaker at events like the Liverpool Philharmonic Music Industry Careers Fest.

He has brokered sync deals for some of the worlds most iconic artists, including The Beatles, Elton John, and U2.

Personality Overview

Long-term Focused

Deliberate Doer

Risk-Accepting

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Sync Licensing
With over two decades of experience, he now runs his own consultancy, PV Music Ltd, focusing on sync licensing and catalogue management.
Independent Music
Actively represents and seeks opportunities for independent labels and artists, including 3Beat Records and Spiritmuse Records, through his company.
Music Copyright Law
His Master of Laws degree and recommendations praising his technical knowledge of copyright underscore his expertise in the legal aspects of music rights.

Media Appearances

Paul has no verified media appearances

Work History

10-2024
PV Music Ltd - Music/sync Licensing and Consultancy. at Freelance
3-2019 - 10-2024
Licensing Director, Sync - UK & International at Universal Music Group
12-2012 - 3-2019
Director of Creative Licensing - Globe at Universal Music UK Ltd at Universal Music Group
3-2009 - 12-2012
Head of Creative Licensing - Sync. Film, TV & Advertising at Universal Music UK Ltd
2-2005 - 2-2009
Senior Creative Licensing Manager at Universal Music UK Ltd

Education

2016 - 2019
Master of Laws - LLM from University of Westminster
1995 - 1998
BA (Hons) Commercial Music from University of Westminster

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater London, England, United Kingdom Job Level : N/A Designation : PV Music Ltd - Music/sync Licensing and Consultancy. at Freelance
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Paul

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Paul take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Paul

Personality Compatibility


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