Paul Vita

Inquirer
DISC Type : cd

Managing Director at Gran Luchito

Bath, England, United Kingdom

Overview

Paul is a highly commercial sales and marketing leader, currently the Managing Director at Gran Luchito. With a BSc from the University of Surrey, he specializes in driving profitable growth for brands. Colleagues describe him as energising, creative, and driven, with strong experience in strategy execution and leading a business through a private equity sale.

He is deeply committed to social and environmental causes. Paul previously led The One Brand, which successfully raised £20 million for clean water projects, a mission that involved him traveling to places like Nairobi to see the impact of the foundations work. He also spearheaded the effort to gain B-Corp status for Crosta & Mollica.

Unique fact: Paul led his team to achieve B-Corp certification on the first attempt with a score of 88. 1.

Personality Overview

Upfront

Hard To Convince

ROI Conscious

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

ESG & B-Corp
He has held multiple ESG-focused director roles and successfully led Crosta & Mollica to achieve B-Corp certification in 2023, showing a deep commitment to sustainability.
Brand Growth
His career demonstrates a consistent ability to drive significant, profitable growth for brands, including developing and executing clear strategies for market leadership.
Global Water Access
As the former Managing Director of The One Brand, he was instrumental in the organization's mission to raise £20 million to fund clean water projects.

Media Appearances

Paul has no verified media appearances

Work History

9-2024
Managing Director at Gran Luchito
4-2023 - 9-2024
European Business & ESG Director at Crosta & Mollica
1-2022 - 9-2024
Group Marketing & ESG Director at Crosta & Mollica
6-2020 - 12-2021
Marketing Director: Crosta & Mollica. at Crosta & Mollica
5-2018 - 5-2020
Managing Director at The One Brand

Education

1984 - 1988
Bachelor of Science (BSc) from University of Surrey
1977 - 1983
A Levels from St Edwards School, Oxford

More Information

Social Presence :

Prographics :

Exp : 36 Location : Bath, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Gran Luchito
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Paul

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Paul take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Paul

Personality Compatibility


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