Paul Wilkinson

Inspirer
DISC Type : di

Customer Rewards and Loyalty Director at Lloyds Banking Group

St Albans, England, United Kingdom

Overview

Paul is the Customer Rewards and Loyalty Director at Lloyds Banking Group, building a new bank-wide rewards program and overseeing the Launch startup incubator. An innovation expert with a Ph. D. , he previously transformed grocery tech at Deliveroo, launched voice shopping at Amazon Alexa, and created Tesco Labs.


He was instrumental in creating Tesco GetGo, the UKs first public frictionless grocery store, and developed advanced voice-based grocery shopping experiences for Amazon Alexa.

Personality Overview

Decisive

Charming & Persuasive

Fast Adopter

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Customer Loyalty
He is currently building a new, bank-wide customer rewards and loyalty program from the ground up at Lloyds Banking Group.
Retail Innovation
His career includes creating frictionless stores (Tesco GetGo), launching voice shopping (Amazon), and using LLMs for grocery substitutions (Deliveroo).
Startup Ecosystem
He manages Launch, Lloyds Group’s startup program, and actively engages with emerging companies in the fintech space.

Media Appearances

Paul Wilkinson exits Deliveroo for Lloyds Banking Group and Customer Rewards and Loyalty Director role. Featured in Retail Technology Innovation Hub

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Lloyds dials up Deliveroo to fill top customer loyalty role. Featured in Decision Marketing

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Paul Wilkinson exits Deliveroo for Lloyds Banking Group and Customer Rewards and Loyalty Director — Retail Technology Innovation Hub. Featured in Retail Technology Innovation Hub

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Work History

3-2025
Customer Rewards and Loyalty Director at Lloyds Banking Group
3-2024 - 3-2025
Product Director - Grocery/Retail Partners and Hop at Deliveroo
5-2022 - 3-2024
Group Product Manager - Grocery Partners and Hop at Deliveroo
7-2021 - 5-2022
Senior Product Manager (Tech), Alexa Shopping at Amazon
3-2020 - 7-2021
Senior Product Manager (Tech), Alexa Shopping at Amazon

Education

2007 - 2011
Doctor of Philosophy (Ph.D.) from University of Leeds
2004 - 2007
Bachelor’s Degree from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 15 Location : St Albans, England, United Kingdom Job Level : Mid-senior Designation : Customer Rewards and Loyalty Director at Lloyds Banking Group
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Paul

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Paul take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Paul

Personality Compatibility


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