Paul Wilkinson
Inspirer · DISC type diPaul is the Customer Rewards and Loyalty Director at Lloyds Banking Group, building a new bank-wide rewards program and overseeing the Launch startup incubator. An innovation expert with a Ph. D. , he previously transformed grocery tech at Deliveroo, launched voice shopping at Amazon Alexa, and created Tesco Labs.
He was instrumental in creating Tesco GetGo, the UKs first public frictionless grocery store, and developed advanced voice-based grocery shopping experiences for Amazon Alexa.
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They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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