Paula Angelucci

Trailblazer
DISC Type : DI

Regional Manager at WHSmith North America

Philadelphia, Pennsylvania, United States

Overview

Paula is a results-driven retail executive with over two decades of experience scaling top brands like WHSmith, Burlington, and Victoria’s Secret. She holds a BBA from Penn State University and specializes in operational turnarounds and building high-performing field teams. Colleagues describe her as an inspiring, driven, and effective leader.

Outside of her primary roles, Paula is passionate about giving back to the retail community. She mentors emerging designers as a Board Member for the Philadelphia Fashion Incubator and champions female empowerment as a leader in the Retail Women in Tech community.

Unique fact: Paula was named one of the National Retail Federations Top Retail Voices for 2026.

Personality Overview

Friendly But Fast

Persuasive

Charismatic

A combination of speed and relationship gets the best response from them.  They prefer to ensure that they are in control of the situation. They are charming and can persuade others to support their decisions.

Topics They Care About

Frontline Leadership
Champions field leaders as the "heart of retail. " She has been a featured podcast speaker on building community among store teams and won a Frontline Excellence Award.
Operational Excellence
Her career is focused on building operational excellence at scale, diagnosing underperformance, and driving turnarounds for major retail brands.
Customer Experience
Her current role focuses on ensuring seamless customer experiences. She has stated that an exceptional customer experience should be at the forefront of retail strategy.

Media Appearances

Starting the Day with Purpose For Paula Angelucci, Regional Manager at WHSmith North America (Instagram Reel). Featured in Instagram

See Now

Work History

8-2025
Regional Manager at WHSmith North America
7-2025
Member Board of Directors at THE PHILADELPHIA FASHION INCUBATOR
7-2025
Leadership Team at Retail Women in Tech
9-2024 - 9-2025
Regional Manager Field Operations at Burlington Stores, Inc.
3-2023 - 10-2024
Head of Retail- Director at Adore Me

Education

Bachelor of Business Administration - BBA from Penn State University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Philadelphia, Pennsylvania, United States Job Level : Middle Designation : Regional Manager at WHSmith North America
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Insights For Selling To Paula

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Give them control of the sales process
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paula is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Paula

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Paula move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Paula take some risk or not?

  • If necessary, they will be ready to take risks.

You And Paula

Personality Compatibility


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