Paula Bobbett in

Paula Bobbett

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Chief Data and Digital Officer at Boots UK
📍 St Albans, England, United Kingdom

Paula Bobbett is the Chief Data and Digital Officer at Boots UK, leveraging over a decade of experience in digital transformation, analytics, and e-commerce. A graduate of the University of Warwick, people often describe her as professional, innovative, and supportive. She also serves as a Non-Executive Director at Spire Healthcare.

Outside of her primary role, Paula dedicates her time to charitable work as the Chairperson of the Boots Benevolent Fund, which supports colleagues in times of need. She is passionate about fostering diverse and inclusive environments within the retail sector and actively contributes to industry advancement through various advisory boards.

She was recently nominated by RETHINK Retail as one of the Top AI Leaders of 2026.

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Experience
15 Years
Current Role
Chief Data and Digital Officer
Job Level
Leadership
Location
St Albans, England, United Kingdom
Personality Overview

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Priorities

Topics Paula cares about

AI in Retail
Believes AI will be transformative for retail, improving experiences for customers and making colleagues' lives easier by automating tasks. Was named a Top AI Leader for 2026.
Digital Transformation
Leads large-scale digital transformation at Boots, focusing on creating a seamless omnichannel experience and evolving the company's digital offerings to meet modern customer behaviors.
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Career

Work history

9-2025
Chief Data and Digital Officer
Boots UK
4-2022 - 9-2025
Chief Digital Officer (CDO)
Boots UK
12-2020 - 5-2022
Director, Boots.com
Boots UK
10-2023
Chairperson
BOOTS BENEVOLENT FUND
11-2022
Non Executive Director
Spire Healthcare Group plc
In the press

Media appearances

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Education
1999 - 2000
MSc
University of Warwick - Warwick Business School
1996 - 1999
BSc Hons
University of Warwick
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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