Paula Bobbett

Captain
DISC Type : SD

Chief Data and Digital Officer at Boots UK

St Albans, England, United Kingdom

Overview

Paula Bobbett is the Chief Data and Digital Officer at Boots UK, leveraging over a decade of experience in digital transformation, analytics, and e-commerce. A graduate of the University of Warwick, people often describe her as professional, innovative, and supportive. She also serves as a Non-Executive Director at Spire Healthcare.

Outside of her primary role, Paula dedicates her time to charitable work as the Chairperson of the Boots Benevolent Fund, which supports colleagues in times of need. She is passionate about fostering diverse and inclusive environments within the retail sector and actively contributes to industry advancement through various advisory boards.

She was recently nominated by RETHINK Retail as one of the Top AI Leaders of 2026.

Personality Overview

Planner & Achiever

Long-Term Thinker

Decisive But Calm

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AI in Retail
Believes AI will be transformative for retail, improving experiences for customers and making colleagues' lives easier by automating tasks. Was named a Top AI Leader for 2026.
Digital Transformation
Leads large-scale digital transformation at Boots, focusing on creating a seamless omnichannel experience and evolving the company's digital offerings to meet modern customer behaviors.
Data-driven Healthcare
Views leveraging data to improve healthcare services and patient outcomes as the "next frontier, " citing a project that used data to help predict ovarian cancer.

Media Appearances

Paula has no verified media appearances

Work History

9-2025
Chief Data and Digital Officer at Boots UK
4-2022 - 9-2025
Chief Digital Officer (CDO) at Boots UK
12-2020 - 5-2022
Director, Boots.com at Boots UK
10-2023
Chairperson at BOOTS BENEVOLENT FUND
11-2022
Non Executive Director at Spire Healthcare Group plc

Education

1999 - 2000
MSc from University of Warwick - Warwick Business School
1996 - 1999
BSc Hons from University of Warwick

More Information

Social Presence :

Prographics :

Exp : 15 Location : St Albans, England, United Kingdom Job Level : Leadership Designation : Chief Data and Digital Officer at Boots UK

Interested in

Sports

Ladies Cricket, Mixed Hockey, Ladies Hockey

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Insights For Selling To Paula

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paula is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Paula

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Paula move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Paula take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Paula

Personality Compatibility


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