Paula Ferrai
Login to view DISC.Paula is a Chief Marketing Officer with 20 years of international experience building brands for complex, multi-country organizations in technology, fashion, and FMCG. A SAWI graduate, she is an expert in 360-degree communications, from digital and content strategy to PR. Colleagues consistently describe her as creative, dedicated, and a true professional.
Paula has a deep fascination with the history and cultural impact of branding. She analyzes the longevity of iconic mascots like the Michelin Man and contrasts Western and Japanese approaches to character-based marketing. She often shares her insights on brand strategy successes and public failures.
She is deeply interested in why some brand mascots, like the 125-year-old Michelin Man, thrive while others are quickly forgotten.
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