Paula Ferrai

Initiator
DISC Type : Di

Managing Partner at Grover Agency

Lausanne, Vaud, Switzerland

Overview

Paula is a Chief Marketing Officer with 20 years of international experience building brands for complex, multi-country organizations in technology, fashion, and FMCG. A SAWI graduate, she is an expert in 360-degree communications, from digital and content strategy to PR. Colleagues consistently describe her as creative, dedicated, and a true professional.

Paula has a deep fascination with the history and cultural impact of branding. She analyzes the longevity of iconic mascots like the Michelin Man and contrasts Western and Japanese approaches to character-based marketing. She often shares her insights on brand strategy successes and public failures.

She is deeply interested in why some brand mascots, like the 125-year-old Michelin Man, thrive while others are quickly forgotten.

Personality Overview

Confident

Friendly Challenger

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Brand Storytelling
Her recent social media activity includes deep dives into the history and cultural impact of brand mascots, such as the Michelin Man and Japan's kawaii culture.
Content-Led Growth
As CMO, she developed a content-heavy marketing strategy that directly resulted in increased website traffic, brand awareness, and incoming business leads.
Rebranding Risks
She actively analyzes and shares thoughts on major corporate rebrands, highlighting the strategic thinking behind both brilliant successes and public-facing disasters.

Media Appearances

Paula has no verified media appearances

Work History

4-2021 - 4-2025
Managing Partner at Grover Agency
9-2018
Chief Marketing Officer at WeAreBrain I Full Service Agency Group
1-2018 - 7-2018
Head of Marketing & Communications at Business School Lausanne
2017 - 2020
Founder & Director of Digital, Marketing and Communications at Bloom-Avenue.com at Bloom Avenue
2013 - 2016
Aviation Marketing Manager at Inmarsat

Education

1-2026 - 4-2027
Brevet Federal from SAWI
2023 - 2023
Non-credit course from IESE Business School

More Information

Social Presence :

Prographics :

Exp : 28 Location : Lausanne, Vaud, Switzerland Job Level : Leadership Designation : Managing Partner at Grover Agency
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Insights For Selling To Paula

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paula is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Paula

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Paula move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Paula take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Paula

Personality Compatibility


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