Paulina Sroka is a Contract & License Lead at HEINEKEN, specializing in Software Asset Management (SAM) and IT service management. Her experience includes governing software license processes, identifying cost-reduction opportunities, and managing vendor relationships. She holds an ITIL® Foundation Certificate and a postgraduate degree from Jagiellonian University.
In 2024, Paulina was a featured speaker at SAMS Europe, one of the largest Software Asset Management conferences in the region.
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