Pavel Ruban, CFA

Questioner
DISC Type : c

Head Of Finance at Ready Player Me

Estonia

Overview

Pavel leads Finance & Ops at Ready Player Me, leveraging over 15 years of experience in M&A, investment, and high-growth startups. A CFA charterholder and Estonian Business School graduate, he builds the essential infrastructure for scaling companies, specializing in Web3, fundraising, and international setup.

Outside of his core role, Pavel is an active angel investor with the Estonian Business Angels Network. He is also a member of exclusive, invitation-only communities like The F Suite and Operators Guild, where he collaborates with other leaders on company-building best practices.

His journey with Ready Player Me began with a chance meeting with the CEO at a conference, which led to him advising on their seed round.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Startup Scaling
He specializes in building the financial, legal, and operational infrastructure—from FP&A to cap table management—required for high-growth companies to scale effectively.
Web3 & Metaverse
As a leader at a cross-game avatar platform, he has deep, hands-on expertise in tokens, wallets, treasury, and the open gaming economy.
Future of Money
He publicly discusses the convergence of traditional finance and DeFi, including the role of stablecoins, blockchain, and AI agents in transforming financial systems.

Media Appearances

Pavel has no verified media appearances

Work History

1-2022
Head Of Finance at Ready Player Me
2-2020
CEO & Founder at RBN Capital
12-2023
Member at Operators Guild
5-2023
Founding Member at The F Suite
8-2020
Angel Investor at Estonian Business Angels Network (EstBAN)

Education

Bachelor of Science from Estonian Business School
High School/Secondary Diplomas and Certificates from Tallinn French School

More Information

Social Presence :

Prographics :

Exp : 5 Location : Estonia Job Level : Mid-senior Designation : Head Of Finance at Ready Player Me
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Insights For Selling To Pavel

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pavel is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Pavel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Pavel move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Pavel take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Pavel

Personality Compatibility


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