Pedro Rodrigues
Login to view DISC.As Chief Revenue Officer and Partner at Alice, Pedro Rodrigues leads the teams driving new client acquisition and post-sale experience. He leverages his Bachelor of Commerce from the University of Calgary to scale the healthtech company, which saw over 70% growth in 2024. He previously worked in the financial market before joining Alice.
Originally from Rio de Janeiro, Pedro was motivated to leave the financial sector to pursue a career with a stronger purpose. He comes from a family of educators, as both of his parents are professors. He describes himself as curious, restless, and someone who thrives working within a team.
Under his leadership, Alice has increased the rate of natural births for its members from the national average of 20% to over 60%.
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