Pedro Rodrigues

Critic
DISC Type : C

Chief Revenue Officer (CRO) at Alice

São Paulo, São Paulo, Brazil

Overview

As Chief Revenue Officer and Partner at Alice, Pedro Rodrigues leads the teams driving new client acquisition and post-sale experience. He leverages his Bachelor of Commerce from the University of Calgary to scale the healthtech company, which saw over 70% growth in 2024. He previously worked in the financial market before joining Alice.

Originally from Rio de Janeiro, Pedro was motivated to leave the financial sector to pursue a career with a stronger purpose. He comes from a family of educators, as both of his parents are professors. He describes himself as curious, restless, and someone who thrives working within a team.

Under his leadership, Alice has increased the rate of natural births for its members from the national average of 20% to over 60%.

Personality Overview

Critic

Objective Thinker

Information Seeker

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Healthtech Disruption
He is a partner at Alice, a company focused on revolutionizing Brazil's traditional health insurance market through technology and integrated patient care.
Purpose-Driven Career
He deliberately transitioned from the financial market to healthtech in search of a business with a strong purpose and positive societal impact.
Value-Based Healthcare
He measures success by improved health outcomes, such as significantly increasing the rate of natural births among Alice's members compared to the national average.

Media Appearances

Pedro has no verified media appearances

Work History

9-2023
Chief Revenue Officer (CRO) at Alice
10-2021 - 9-2023
Health Community at Alice
4-2019 - 9-2021
Secretary of the Board Of Directors at Genesis AEC
9-2017 - 9-2021
Senior M&A Associate at GSS Co
1-2013 - 9-2017
M&A Specialist at Andrade Gutierrez S.A.

Education

2007 - 2011
Bachelor of Commerce from University of Calgary
Communicating for Impact from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 14 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Alice
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Insights For Selling To Pedro

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pedro is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Pedro

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Pedro move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Pedro take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Pedro

Personality Compatibility


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