Pelin Erkıralp

Evaluator
DISC Type : scd

Group CMO & Executive Board Member, Marketing at Bacacı Yatırım Holding

Istanbul, Istanbul, Türkiye

Overview

Pelin has no verified overview

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Pelin has no verified topics they care about

Media Appearances

Pelin has no verified media appearances

Work History

9-2025
Group CMO & Executive Board Member, Marketing at Bacacı Yatırım Holding
9-2024 - 8-2025
Marketing Director at Kiğılı
9-2020 - 1-2024
Corporate Brand Management and Communications President at Sabanci Holding
6-2019 - 9-2020
Chief Marketing Officer at Kızılay Yatırım
9-2017 - 3-2019
Assistant General Manager, Marketing at LC Waikiki

Education

1991 - 1996
BA from Boğaziçi University
1984 - 1991
Lycee from Üsküdar Amerikan Lisesi / Üsküdar American Academy

More Information

Social Presence :

Prographics :

Exp : 7 Location : Istanbul, Istanbul, Türkiye Job Level : Leadership Designation : Group CMO & Executive Board Member, Marketing at Bacacı Yatırım Holding
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Insights For Selling To Pelin

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pelin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Pelin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Pelin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Pelin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Pelin

Personality Compatibility


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