Pernille Fischer Bodal

Questioner
DISC Type : c

Category Development Manager at SuperGros a/s

Region Zealand, Denmark

Overview

Pernille Fischer Bodal is a Production Manager at Dagrofa with nearly 25 years of experience in sales, marketing, and business development. Educated at Copenhagen Business School, she has a long history at Dagrofa, focusing on category optimization, assortment projects, and campaign management, blending commercial and IT project leadership.

A unique aspect of her career is co-leading the development and implementation of a specialized business/IT system for managing promotional newspapers, demonstrating a strong capability in bridging commercial and technical domains.

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Campaign Planning
Her team is responsible for pricing and creating promotional newspapers. She actively posts about hiring campaign planners and celebrating team successes.
Category Management
Has extensive experience in category development, driving strategic projects and optimizing product assortments for various retail chains within Dagrofa.
Team Leadership
Frequently shares job openings to build her team and supports colleagues' hiring efforts, indicating a focus on collaborative growth and teamwork.

Media Appearances

Pernille has no verified media appearances

Work History

12-2010
Category Development Manager at SuperGros a/s
6-2010 - 11-2010
In between jobs at No company
11-2007 - 6-2010
Marketing Manager at Lantmännen Unibake A/S
3-2006 - 11-2007
Marketing Manager B2B at Lantmännen Unibake A/S
7-2000 - 3-2006
Product Manager at Schulstad Frost

Education

1996 - 1999
Cand.Merc from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Region Zealand, Denmark Job Level : Middle Designation : Category Development Manager at SuperGros a/s
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Insights For Selling To Pernille

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pernille is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Pernille

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Pernille move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Pernille take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Pernille

Personality Compatibility


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