Pernille Rasch in

Pernille Rasch

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Head of Marketing at DGI Byen
📍 Copenhagen, Capital Region of Denmark, Denmark

Pernille Rasch is the Head of Marketing at DGI Byen, a results-driven Martech leader specializing in digital transformation and market growth. A graduate of Copenhagen Business School, she has extensive experience turning business strategies into impactful go-to-market campaigns. Colleagues describe her as strategic, a team player, and a natural leader.

Outside of her professional focus, Pernille is passionate about inspiring healthier lifestyles and strengthening communities through movement and shared activities. She is driven by the mission to make sports and cultural events more accessible, supporting local community life and encouraging well-being for both children and adults in Copenhagen.

She has served as a jury member for the Danish Digital Award, specifically evaluating entries in the "Best use of Content Creators" category.

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Experience
20 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Pernille cares about

Brand Transformation
Currently leading the strategic transformation of DGI Byen's brand to be a central part of Copenhagen's identity for health, sports, and culture.
Community Health
Passionate about creating active communities and promoting preventative health, a core mission in her current role at DGI Byen.
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Career

Work history

8-2025
Head of Marketing
DGI Byen
2-2025 - 8-2025
Head of Marketing and Customer relations
Concento.co
11-2024 - 5-2025
Jury Member
Danish Digital Award
4-2022 - 2-2025
Head of Marketing
Det Kongelige Teater
6-2019 - 3-2022
Head of Campaign Management and Performance Marketing
Det Kongelige Teater
In the press

Media appearances

Ny marketingchef til DGI Byen: Vil sætte branding over marketing. Featured in Markedsføring.dk
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Education
2003 - 2006
Master
Copenhagen Business School
2004 - 2004
Master
Central European University
2000 - 2003
Bachelor in Economics & Business Administration (HA)
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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