Pernille Rasch is the Head of Marketing at DGI Byen, a results-driven Martech leader specializing in digital transformation and market growth. A graduate of Copenhagen Business School, she has extensive experience turning business strategies into impactful go-to-market campaigns. Colleagues describe her as strategic, a team player, and a natural leader.
Outside of her professional focus, Pernille is passionate about inspiring healthier lifestyles and strengthening communities through movement and shared activities. She is driven by the mission to make sports and cultural events more accessible, supporting local community life and encouraging well-being for both children and adults in Copenhagen.
She has served as a jury member for the Danish Digital Award, specifically evaluating entries in the "Best use of Content Creators" category.
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