Pernille Sten Kjerumgaard

Judge
DISC Type : Dc

Chief Strategy Officer (CSO) at E-skilte

Slagelse, Region Zealand, Denmark

Overview

Pernille Sten Kjerumgaard is the Chief Strategy Officer at E-skilte, where she drives business development by integrating strategy with people, culture, and aesthetics. She focuses on scaling the company through automation and the strategic application of AI. People who have worked with her describe her as innovative, positive, and persistent.

Outside of her core role, Pernille is passionate about fostering growth and ambition within professional communities. She co-founded FIN, a network for female entrepreneurs, to create a space for shared development and networking. Her writings reveal a deep interest in modern leadership philosophies that prioritize psychological safety and clear communication.

Unique fact: Pernille advocates for moving beyond simple "toy AI", instead using it to build a "digital Advisory Board" that qualifies strategy 24/7.

Personality Overview

Objective Thinker

Generally Skeptic

Features Driven

They are very proud of what they do.  They like to act fast and expect others to do the same. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Strategic AI
Champions using AI as a core business 'nervous system' to create autonomous growth engines, moving far beyond its use for simple marketing tasks.
Culture & Leadership
Focuses on building systems and a strong culture where employees are empowered to take responsibility, viewing it as essential for sustainable growth.
Female Entrepreneurship
Co-founded 'FIN - Feminint Iværksætter Netværk' to establish a community for women focused on ambition, networking, and competence development.

Media Appearances

Pernille has no verified media appearances

Work History

12-2020
Chief Strategy Officer (CSO) at E-skilte
4-2014 - 10-2024
Webdesign, online marketing og kommunikation at ThisIsVisual.dk
5-2016 - 3-2020
Online Manager & Offline Barista at Kaffe Klubben
6-2019 - 8-2019
Co-founder at FIN - Feminint Iværksætter Netværk
3-2018 - 8-2018
Head of Marketing and Social Media at 1975 by Simon

Education

2012 - 2014
PBA from Zealand Institute of Business & Technology
2010 - 2012
AP from Zealand Institute of Business & Technology

More Information

Social Presence :

Prographics :

Exp : 12 Location : Slagelse, Region Zealand, Denmark Job Level : Leadership Designation : Chief Strategy Officer (CSO) at E-skilte
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Insights For Selling To Pernille

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pernille is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Pernille

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Pernille move?

  • They can take decisions very fast if you manage to convince them.
  • Can Pernille take some risk or not?

  • The risks don’t matter much to them.

You And Pernille

Personality Compatibility


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