Peter Anders Franch in

Peter Anders Franch

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Head of Customer Insights, CRM & E-mail Marketing at Matas A/S
📍 Copenhagen, Capital Region of Denmark, Denmark

Peter is the Head of Customer Insights, CRM & E-mail Marketing at Matas A/S, specializing in loyalty and data-driven, customer-centric marketing. An alumnus of Copenhagen Business School, colleagues describe him as knowledgeable, proactive, and goal-oriented. He has deep expertise in leveraging AI and personalization to drive business value.

Outside of his professional focus on marketing and technology, Peter has indicated a personal interest in the gaming industry, particularly in the PlayStation brand. This suggests an appreciation for interactive entertainment and consumer technology beyond his direct field of work.

He was integral to Matass digital transformation, which grew its e-commerce division from four to one hundred employees in just a few years.

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Current Role
Head of Customer Insights, CRM & E-mail Marketing
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Priorities

Topics Peter cares about

AI in Retail
He hosted a webinar detailing Matas's journey with AI, focusing on strategy, execution, and creating tangible business value from AI projects.
Customer Loyalty
He is a thought leader on loyalty, contributing as a program expert to the "Understanding Loyalty in Europe 2. 0" paper and speaking about the success of Club Matas.
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Career

Work history

12-2022
Head of Customer Insights, CRM & E-mail Marketing
Matas A/S
10-2019 - 12-2022
Head of Customer Insights, Execution & 'My Brands'
Matas A/S
8-2017 - 10-2019
Strategic Client Director
Nordlid
8-2016 - 8-2017
Head of Digital Marketing, Clients & Markets
Deloitte Danmark
9-2015 - 9-2016
Digital Marketing Project Manager
Berlingske Media
In the press

Media appearances

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Education
2009 - 2012
M.Sc.
Copenhagen Business School
2006 - 2009
Bachelor of Science (BSc)
Copenhagen Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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