Diana Bowden

Energizer
DISC Type : I

Residential Sales and Marketing Director at EDF (UK)

United Kingdom

Overview

Diana Bowden is the Sales and Marketing Director at EDF, where she leads brand strategy and customer acquisition. Her focus is on communicating EDFs role in generating zero-carbon electricity and supporting the UKs transition to Net Zero. She previously held senior marketing roles at MORE TH>N (RSA).

She is a key voice in EDFs mission to help customers save money and reduce their carbon footprint, particularly through the adoption of electric vehicles and smart energy tariffs. She frequently spearheads major national campaigns and strategic partnerships.

She has been instrumental in appointing new creative agencies to enhance EDFs green credentials and brand messaging.

Personality Overview

Relationship Oriented

Big Picture Person

Informal

They are always positive and upbeat, so take their promises with a pinch of salt.  They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Net Zero Transition
Leads marketing campaigns and partnerships focused on helping Britain achieve Net Zero, positioning EDF as a key generator of zero-carbon electricity.
Electric Vehicle Adoption
Actively promotes EV uptake through salary sacrifice schemes and specialized energy tariffs, aiming to make electric vehicles more accessible and affordable.
Brand Strategy
Oversees EDF's brand positioning and recently led the selection of new creative agencies to build a long-term platform focused on green credentials.

Media Appearances

Diana has no verified media appearances

Work History

1-2023
Residential Sales and Marketing Director at EDF (UK)
9-2021 - 12-2022
Marketing Director at EDF (UK)
1-2020 - 9-2021
Head of Brand and Marketing at EDF (UK)
5-2016 - 12-2019
Head of Brand and Marketing at MORE TH>N
3-2014 - 4-2016
Acquisition Planning Controller at MORE TH>N

Education

1999 - 2003
Education details unavailable from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 21 Location : United Kingdom Job Level : Mid-senior Designation : Residential Sales and Marketing Director at EDF (UK)
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Insights For Selling To Diana

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diana is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Diana

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Diana move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Diana take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Diana

Personality Compatibility


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