Peter Boyajian in

Peter Boyajian

Observer · DISC type ci
Senior Director of Sales at Heirloom Coffee Roasters
📍 Los Angeles Metropolitan Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
13 Years
Current Role
Senior Director of Sales
Job Level
Senior
Location
Los Angeles Metropolitan Area, United States
Personality Overview

How Peter shows up

Example Seeker
Assertive
Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Priorities

Topics Peter cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2024
Senior Director of Sales
Heirloom Coffee Roasters
9-2022 - 2-2024
Director of Sales
CORE FOODS
4-2021
Head of Partnerships
Startup CPG
2-2021 - 9-2022
Sr. Sales Manager - National Accounts
Your Super
5-2020
Independent Consultant and Strategic Advisor
PB Advisory
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education

Peter has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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