Peter Brodnitz

Sharpshooter
DISC Type : DC

Chief Marketing Officer at Red McCombs Enterprises

United States

Overview

Peter has no verified overview

Personality Overview

Fast But Analytical

Rigorous & Demanding

Thorough Evaluator

They put a lot of effort into ensuring personal success.  They are less concerned about the product and more about its potential impact. They prefer to move quickly, and expect the same from others.

Topics They Care About

Peter has no verified topics they care about

Media Appearances

Peter has no verified media appearances

Work History

8-2017
Chief Marketing Officer at Red McCombs Enterprises
6-2014 - 7-2017
Vice President Brand Marketing at CST Brands, Inc.
11-2007 - 6-2014
Head Advertising, Digital and Brand Marketing at Aetna
1-2002 - 3-2007
Vice President and Managing Director at J. Walter Thompson Worldwide
10-1995 - 12-2001
Senior Partner at Ogilvy & Mather

Education

1986 - 1987
Master of Business Administration - MBA from Thunderbird School of Global Management
1981 - 1985
Bachelor of Arts - BA from Lafayette College

More Information

Social Presence :

Prographics :

Exp : 29 Location : United States Job Level : Leadership Designation : Chief Marketing Officer at Red McCombs Enterprises
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Peter

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • If convinced, they can reach decisions quite fast.
  • Can Peter take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Peter

Personality Compatibility


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