Peter Capper

Pioneer
DISC Type : ISD

Co-founder + President at Moonlight Graham/Health Tech Innovation Lab

Mequon, Wisconsin, United States

Overview

Peter is the Co-founder and President of Moonlight Graham/Health Tech Innovation Lab, leveraging over 25 years of experience to build brands. He holds an MBA from Marquette University. Colleagues describe him as a strategic, collaborative, and results-driven leader who excels at driving growth.

He is passionate about creating businesses with a mission to improve peoples lives and the world. Peters interests focus on leveraging technology and data-driven insights to create meaningful stakeholder experiences, particularly within the health and wellness sectors. He values companies with high ideals and authentic missions.

He has been interviewed and quoted as a marketing expert in The New York Times, USA Today, and Newsweek.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Health Tech Innovation
As Co-founder of Health Tech Innovation Lab, he partners with companies like Skygen and Holista Health to develop new technology-driven health solutions.
Mission-Driven Companies
His personal philosophy is that the best businesses are built with high ideals and an authentic mission to improve lives, a value he champions in his work.
Strategic Brand Building
With a long history as a Managing Partner at BVK, he has a proven track record of developing integrated marketing solutions and driving significant business growth for clients.

Media Appearances

Peter has no verified media appearances

Work History

7-2020
Co-founder + President at Moonlight Graham/Health Tech Innovation Lab
1-2013 - 6-2020
Managing Partner at BVK
1-2007 - 12-2012
SVP Group Director at BVK
1-2001 - 12-2006
VP Account Director at BVK
7-1997 - 12-1998
Account Supervisor at Cramer-Krasselt

Education

BA from University of Wisconsin-Madison
MBA - Integrated Marketing from Marquette University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Mequon, Wisconsin, United States Job Level : Leadership Designation : Co-founder + President at Moonlight Graham/Health Tech Innovation Lab
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Peter

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They are generally fast movers and can take quick decisions
  • Can Peter take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Peter

Personality Compatibility


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