Peter Dickstein

Pioneer
DISC Type : ISd

Advisory Board Member at HiLight Surgical

San Francisco Bay Area, United States

Overview

Peter Dickstein is a 35-year business leader with an MBA from The Wharton School. As Managing Principal of PMD Advisors, he provides strategic finance for start-ups, particularly spinouts from research institutions. He is also the founder of ShadyPower, an IoT company focused on climate-sustainable technology, and advises medical device companies like HiLight Surgical.

Outside of his primary ventures, Peter co-founded Solful, a successful California-based cannabis dispensary brand inspired by a personal family health experience. He contributes to the next generation of entrepreneurs as a guest lecturer at UC Berkeleys Haas School of Business and previously served on the board of the San Francisco Day School.

He founded and led eProsper, whose SaaS capitalization management system was acquired by Morgan Stanley as part of a $900MM transaction.

Personality Overview

Decisive But Friendly

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Start-up Financing
His firm, PMD Advisors, specializes in strategic finance and commercialization for start-ups and university spinouts with minimal dilution.
Sustainable IoT
As the founder of ShadyPower Technologies, he is developing a proprietary IoT platform focused on climate-sustainable outdoor living and work.
MedTech Commercialization
He serves on the advisory boards for medical device companies HiLight Surgical and Detekt Biomedical and has been CFO for several acquired MedTech firms.

Media Appearances

Peter has no verified media appearances

Work History

1-2026
Advisory Board Member at HiLight Surgical
10-2025
Managing Principal at PMD Advisors
12-2024
Advisory Board Member at Detekt Biomedical & Design Group
7-2023
Founder at ShadyPower Technologies
1-2016
Executive Chairman (Emeritus) & Founder at Solful

Education

1979 - 1981
MBA from The Wharton School
1973 - 1977
BA from University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Advisory Board Member at HiLight Surgical
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Peter

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They are generally fast movers and can take quick decisions
  • Can Peter take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Peter

Personality Compatibility


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