Peter Keeling

Observer
DISC Type : ci

Chairman at PM Connective

Belfast Metropolitan Area, United Kingdom

Overview

Peter Keeling is the Founder and Board Chair of Diaceutics PLC, focusing on solving inefficiencies in the precision medicine diagnostic ecosystem. Educated at Queens University Belfast and MIT, he is a strategist in the pharmaceutical industry, aiming to ensure patients get optimal testing and treatment.

Public information centers on his professional mission, which he pursues with a notable passion and intensity. He founded Diaceutics and a prior diagnostics company, showing a long-standing entrepreneurial drive to fix systemic healthcare challenges and improve patient outcomes.

He developed DXRX, the worlds first diagnostic commercialization platform, to connect labs, pharma, and diagnostic companies and accelerate patient access to precision therapies.

Personality Overview

Example Seeker

Curious

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally good communicators and can be hard to convince.

Topics They Care About

Precision Medicine
He founded Diaceutics believing every patient deserves the right precision medicine, aiming to fix the broken link between drug development and diagnostic testing.
D-Cubed Pharma
He is actively promoting this new operating model for pharma, focusing on a Diagnostics-led, Data-connected, and Digitally-enabled approach to improve ROI and patient outcomes.
Diagnostic Ecosystems
Argues that a fragmented testing landscape prevents half of all eligible patients from receiving targeted drugs and aims to solve this through data and collaboration.

Media Appearances

Peter has no verified media appearances

Work History

4-2015 - 4-2017
Chairman at PM Connective
4-2011
Chairman and CEO at Labceutics
9-2005
Founder and Chair at Diaceutics PLC
9-2005 - 12-2023
Chief Executive Officer at Diaceutics PLC
Founder and CEO at Diagnology

Education

2003 - 2004
Fellow from Massachusetts Institute of Technology
1987 - 1991
Masters from Buckinghamshire New University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Belfast Metropolitan Area, United Kingdom Job Level : Leadership Designation : Chairman at PM Connective
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Persuade objectively how your product will help them achieve their goals
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Peter

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Peter take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Peter

Personality Compatibility


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