Peter Magnani in

Peter Magnani

Critic · DISC type C
Founder and M.D. of Beam at Beam: Resilience Intelligence System
📍 London, England, United Kingdom

Peter Magnani is the Founder and CEO of Beam, an AI-powered resilience intelligence system. He previously had a long, distinguished career in media and advertising at Interpublic and Omnicom, where he managed global accounts for brands like Apple and Google. He holds a Bachelor of Science from Kingston University and was named an "International Agency Innovator. "

Peters shift into the wellness technology space was driven by his own personal, long-term struggles with stress and anxiety. He found that traditional methods werent working and was motivated to build a data-driven solution after a personal wake-up call. He has a wife and children and began practicing Vedic Meditation in 2015.

His company, Beam, was born from his experience of using his own fitness, financial, and screen time data to understand and manage his personal stress triggers.

Read the full overview →
Experience
26 Years
Current Role
Founder and M.D. of Beam
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Peter shows up

ROI Driven
Negotiator
Objective Thinker

They don’t appreciate bells and whistles unless backed by data. They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Priorities

Topics Peter cares about

Workplace Well-being
Advocates for moving beyond slow engagement surveys to data-driven, real-time tools that address the root causes of employee stress and burnout.
AI in Health Tech
Founded a company that uses AI to analyze holistic personal data (financial, physical, mental) to identify individual stress triggers and behavioral patterns.
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Career

Work history

5-2020
Founder and M.D. of Beam
Beam: Resilience Intelligence System
2010 - 5-2020
President Global Accounts, Omnicom Media Group - Europe, Middle East & Africa
Omnicom Media Group, UK
2004 - 2009
Managing Director, OMD International
OMD International
2000 - 2003
Global Account Director, OMD International
OMD International
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Omnicom Senior Mangement Program
Babson F.W. Olin Graduate School of Business
Bachelor of Science
Kingston University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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