Peter Magnani

Critic
DISC Type : C

Founder and M.D. of Beam at Beam: Resilience Intelligence System

London, England, United Kingdom

Overview

Peter Magnani is the Founder and CEO of Beam, an AI-powered resilience intelligence system. He previously had a long, distinguished career in media and advertising at Interpublic and Omnicom, where he managed global accounts for brands like Apple and Google. He holds a Bachelor of Science from Kingston University and was named an "International Agency Innovator. "

Peters shift into the wellness technology space was driven by his own personal, long-term struggles with stress and anxiety. He found that traditional methods werent working and was motivated to build a data-driven solution after a personal wake-up call. He has a wife and children and began practicing Vedic Meditation in 2015.

His company, Beam, was born from his experience of using his own fitness, financial, and screen time data to understand and manage his personal stress triggers.

Personality Overview

ROI Driven

Negotiator

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Workplace Well-being
Advocates for moving beyond slow engagement surveys to data-driven, real-time tools that address the root causes of employee stress and burnout.
AI in Health Tech
Founded a company that uses AI to analyze holistic personal data (financial, physical, mental) to identify individual stress triggers and behavioral patterns.
Micro-Stress Management
He writes and speaks about the impact of accumulated micro-stresses and believes technology can help manage these daily challenges before they become bigger issues.

Media Appearances

Peter has no verified media appearances

Work History

5-2020
Founder and M.D. of Beam at Beam: Resilience Intelligence System
2010 - 5-2020
President Global Accounts, Omnicom Media Group - Europe, Middle East & Africa at Omnicom Media Group, UK
2004 - 2009
Managing Director, OMD International at OMD International
2000 - 2003
Global Account Director, OMD International at OMD International

Education

Omnicom Senior Mangement Program from Babson F.W. Olin Graduate School of Business
Bachelor of Science from Kingston University

More Information

Social Presence :

Prographics :

Exp : 26 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder and M.D. of Beam at Beam: Resilience Intelligence System
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Peter

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Peter take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Peter

Personality Compatibility


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