Peter Mills

Initiator
DISC Type : Di

Associate Consultant at Mash

London, England, United Kingdom

Overview

Peter is an independent brand and content strategist and an Associate Consultant at Mash. Educated in Communications at the University of the Arts London, he specializes in helping purpose-driven organizations articulate their mission. Colleagues and clients describe him as a creative, thoughtful, and incisive brand expert with outstanding integrity.

Beyond his strategic work, Peter is passionate about community initiatives, serving as a Trustee for Local Trust, a charity empowering local communities. He also enjoys gardening and recently celebrated the 10th anniversary of opening his own garden to the public. His interests include travel, having recently toured Spain.

After founding and leading his own award-winning agency, Brand Ethos, for 12 years, he closed it to pursue new challenges.

Personality Overview

Impact-Oriented

Confident

Friendly Challenger

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Purpose-Driven Branding
He founded Brand Ethos to partner with organizations in health, education, and government that prioritize making a positive difference in the world.
Brand and Culture
He co-authored a guide on aligning brand strategy with internal business culture, showing a focus on holistic brand development.
Healthcare Sector
He is a community member at The Health House and won a design award for rebranding a Health Education England careers initiative.

Media Appearances

Peter has no verified media appearances

Work History

8-2025
Associate Consultant at Mash
7-2025
Independent brand and content strategist at Self employed and independent contractor
2-2024
Community member at The Health House
7-2013 - 6-2025
Co-owner, brand strategist at Brand Ethos
12-2012 - 11-2021
Trustee at Local Trust

Education

1987 - 1989
Communications from University of the Arts London
1978 - 1981
Education details unavailable from Cedars Upper School

More Information

Social Presence :

Prographics :

Exp : 36 Location : London, England, United Kingdom Job Level : Senior Designation : Associate Consultant at Mash
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Peter

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Peter take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Peter

Personality Compatibility


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