Peter Mills in

Peter Mills

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Associate Consultant at Mash
📍 London, England, United Kingdom

Peter is an independent brand and content strategist and an Associate Consultant at Mash. Educated in Communications at the University of the Arts London, he specializes in helping purpose-driven organizations articulate their mission. Colleagues and clients describe him as a creative, thoughtful, and incisive brand expert with outstanding integrity.

Beyond his strategic work, Peter is passionate about community initiatives, serving as a Trustee for Local Trust, a charity empowering local communities. He also enjoys gardening and recently celebrated the 10th anniversary of opening his own garden to the public. His interests include travel, having recently toured Spain.

After founding and leading his own award-winning agency, Brand Ethos, for 12 years, he closed it to pursue new challenges.

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Experience
36 Years
Current Role
Associate Consultant
Job Level
Senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Peter cares about

Purpose-Driven Branding
He founded Brand Ethos to partner with organizations in health, education, and government that prioritize making a positive difference in the world.
Brand and Culture
He co-authored a guide on aligning brand strategy with internal business culture, showing a focus on holistic brand development.
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Career

Work history

8-2025
Associate Consultant
Mash
7-2025
Independent brand and content strategist
Self employed and independent contractor
2-2024
Community member
The Health House
7-2013 - 6-2025
Co-owner, brand strategist
Brand Ethos
12-2012 - 11-2021
Trustee
Local Trust
In the press

Media appearances

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Education
1987 - 1989
Communications
University of the Arts London
1978 - 1981
Education details unavailable
Cedars Upper School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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